10 Best Social CRM Apps for Marketers in 2024

In today’s rapidly evolving digital marketing landscape, the importance of managing customer relationships across social media platforms cannot be overstated. With the social CRM tools at their disposal, marketers can efficiently streamline customer interactions, social CRM challenges ,extract valuable insights, and elevate their social media presence to new heights.

Here, we unveil the 10 best social CRM apps for marketers in 2024, tailored CRM tools to diverse business sizes and requirements, with a specific emphasis on social customer relationship management and leveraging the social CRM tools available.

The best social crm tools:

The best social CRM software for marketers in 2024 are those that seamlessly integrate social media interactions with customer data to provide a holistic view of customer relationships. These systems empower marketers to engage with customers across multiple social platforms, analyze their behavior and preferences, and personalize interactions to enhance customer satisfaction and loyalty.

Key features include robust social listening tools to monitor conversations, AI-driven analytics for actionable insights, automation of routine tasks for efficiency, and integration with other business systems for a unified approach to customer management.

Top contenders in this space include CrmOne, Salesforce CRM, HubSpot CRM, and Sprout Social, each offering unique strengths tailored to the evolving needs of modern marketers in harnessing the power of social media for effective customer engagement and relationship building.

Zoho CRM

Zoho CRM stands out with its comprehensive suite of social CRM tools that seamlessly integrate with various social media management platforms. From managing customer profiles to analyzing social data, monitoring social media conversations, utilizing engagement tools, and leveraging the marketing cloud, Zoho CRM offers a holistic solution for marketers aiming to enhance their social media engagement.

Benefits of Zoho CRM:

Comprehensive Customer Management:

Zoho CRM offers a wide range of features for managing customer relationships effectively, including contact management, lead generation, sales pipeline tracking, and customer support. This comprehensive approach helps businesses streamline their processes and improve overall customer satisfaction.

Integration Capabilities:

Zoho CRM integrates seamlessly with various other business tools and platforms, such as email marketing software, accounting systems, and collaboration tools. This integration capability allows for a more cohesive and efficient workflow, reducing manual data entry and ensuring data consistency across different systems.

Customization and Scalability:

Zoho CRM is highly customizable, allowing businesses to tailor the system to their specific needs and workflows. It also offers scalability, making it suitable for small businesses as well as large enterprises. With customizable modules, fields, and workflows, businesses can adapt Zoho CRM to match their unique requirements and scale as their business grows.

Salesforce CRM

Salesforce CRM is widely recognized as a leader in customer relationship management, offering a robust set of features including powerful social CRM tools capabilities. Marketers who opt for Salesforce can take advantage of its advanced social media integration tools to monitor social channels, track brand mentions, and analyze sentiment.

This enables them to craft highly targeted marketing campaigns that resonate with their audience. Additionally, Salesforce’s focus on providing faster customer service ensures that businesses can respond promptly to customer inquiries and address issues effectively.

This commitment to speedy service contributes to improved customer satisfaction and loyalty, further solidifying Salesforce’s position as a top choice for businesses seeking comprehensive CRM solutions.

Benefits of Salesforce CRM:

Comprehensive Customer View:

Salesforce CRM provides a 360-degree view of customers, including their contact information, purchase history, interactions across various channels, and preferences. This comprehensive view enables businesses to personalize their marketing, sales, and customer service efforts, leading to higher customer satisfaction and retention.

Scalability and Customizability:

Salesforce CRM is highly scalable and customizable, making it suitable for businesses of all sizes and industries. It can be tailored to specific workflows, processes, and business requirements, allowing organizations to adapt and grow without being limited by their CRM system’s capabilities.

Integrated Platform:

Salesforce offers an integrated platform that goes beyond traditional CRM functionalities. It includes tools for marketing automation, sales forecasting, lead management, customer analytics, and more. This integration streamlines operations, improves collaboration between teams, and provides a unified view of business performance, helping companies make data-driven decisions and drive growth.

HubSpot CRM

HubSpot CRM software equips marketers with powerful social CRM tools designed to efficiently manage customer interactions across various channels. Its features include social media monitoring, a smart inbox, and marketing automation capabilities. These tools empower businesses to engage effectively with their audience on social media platforms, enhancing their overall customer relationship management strategies.

Benefits of HubSpot CRM:

All-in-One Platform:

HubSpot CRM provides a comprehensive suite of tools for marketing, sales, and customer service, all integrated into a single platform. This consolidation streamlines workflows, facilitates data sharing across teams, and ensures a cohesive approach to customer interactions.

User-Friendly Interface:

The CRM’s intuitive interface is user-friendly and easy to navigate, making it accessible for users with varying levels of technical expertise. This simplicity enhances productivity as users can quickly learn to leverage its features without extensive training.

Automation and Personalization:

HubSpot CRM offers powerful automation capabilities, allowing users to automate repetitive tasks, such as email campaigns, lead nurturing, and follow-ups. Additionally, its robust analytics enable data-driven decision-making, while its personalization features help tailor marketing efforts for individual customers, driving engagement and conversions.

CrmOne- One Stop Solution

CrmOne is a complete social CRM platform designed to be the ultimate one-stop solution for businesses looking to streamline their customer relationship management processes. With CrmOne, businesses can centralize customer data, streamline communication, and automate repetitive tasks, all within a single intuitive interface.

Its key features include robust contact management, sales pipeline tracking, marketing automation, and customer support ticketing. By providing a 360-degree view of customer interactions, CrmOne empowers businesses to deliver personalized experiences, improve customer satisfaction, and drive growth.

Whether it’s managing leads, nurturing relationships, or resolving customer inquiries, CrmOne offers the tools and insights businesses need to succeed in today’s competitive market, making it the go-to solution for all CRM needs.

Benefits of CrmOne:

Comprehensive Solution:

CrmOne provides a complete suite of CRM tools, including contact management, sales pipeline tracking, marketing automation, and customer support ticketing. This comprehensive approach allows businesses to manage all aspects of customer relationships from a single platform, reducing the need for multiple systems and improving efficiency.

Enhanced Customer Insights:

With CrmOne’s robust analytics and reporting capabilities, businesses gain valuable insights into customer behavior, preferences, and trends. This data-driven approach enables targeted marketing campaigns, personalized communication, and informed decision-making, leading to increased customer satisfaction and loyalty.

Streamlined Workflows:

CrmOne’s automation features streamline repetitive tasks and workflows, saving time and resources for businesses. Automated lead nurturing, email campaigns, and task reminders ensure timely follow-ups and engagement, while workflow customization allows businesses to adapt the CRM to their specific processes and requirements, improving productivity and effectiveness.

Sprout Social

Sprout Social is a favored choice among marketers due to its intuitive social CRM software platform. It provides tools for social media management, social listening, engagement, and managing social posts. These capabilities enable businesses to nurture customer relationships effectively and drive growth through targeted social media strategies.

Benefits of Sprout Social:

Advanced Social Listening:

Sprout Social provides robust social listening capabilities, allowing users to monitor conversations, trends, and mentions across various social media platforms. This real-time insight enables businesses to stay informed about customer sentiments, industry trends, and competitor activities, facilitating proactive engagement and response strategies.

Integrated Social Management:

The platform offers integrated social media management features, including scheduling posts, managing multiple profiles, and analyzing performance metrics. This centralized approach streamlines social media workflows, improves collaboration among team members, and ensures consistent brand messaging across channels.

Data-Driven Insights:

Sprout Social’s analytics and reporting tools provide valuable data-driven insights into social media performance, audience demographics, engagement trends, and ROI metrics. This information empowers marketers to optimize their social media strategies, identify opportunities for growth, and measure the impact of their campaigns effectively, driving better decision-making and results.

Hootsuite

Hootsuite is a versatile social media management tool that offers social CRM tools capabilities, making it a valuable asset for marketers targeting specific audiences. With Hootsuite, marketers can efficiently schedule social media posts, monitor conversations across various social platforms, and analyze social data.

These functionalities not only simplify the management of customer relationships but also allow for better tracking of social media performance, ensuring that businesses can effectively engage with their target audience and tailor their strategies accordingly.

Benefits of Hootsuite:

Centralized Social Media Management:

Hootsuite allows users to manage multiple social media accounts from one centralized dashboard. This streamlines workflow, saves time, and ensures consistency in posting across different platforms.

Scheduling and Automation:

The platform enables users to schedule posts in advance, automate content sharing, and track engagement metrics. This automation feature helps maintain a consistent social media presence and frees up time for other tasks.

Social Listening and Analytics:

Hootsuite provides social listening capabilities to monitor brand mentions, track industry trends, and gather customer insights. Its analytics tools offer in-depth reporting on performance metrics, audience demographics, and campaign effectiveness, allowing users to make data-driven decisions and optimize their social media strategies.

Buffer

Buffer is renowned for its user-friendly interface and efficiency in social media management. With Buffer’s suite of social CRM tools, marketers can seamlessly create and schedule social media posts, monitor interactions across various social platforms, and analyze social data to optimize their social media strategy, drive engagement, and even incorporate phone calls and social selling strategies for a comprehensive approach to customer engagement.

Benefits of Buffer:

Streamlined Scheduling:

Buffer simplifies social media scheduling by allowing users to plan and schedule posts across multiple platforms from a single dashboard. This streamlines content management, ensures consistent posting schedules, and saves time by eliminating the need to manually publish each post.

Analytics and Insights:

Buffer provides detailed analytics and insights into post performance, audience engagement, and social media metrics. Users can track key metrics such as reach, engagement, clicks, and more, enabling data-driven decision-making and optimization of social media strategies for better results.

Collaboration and Team Management:

Buffer supports collaboration among team members by allowing multiple users to access and manage social media accounts collaboratively. It offers features like team roles and permissions, content approval workflows, and activity tracking, facilitating efficient teamwork and ensuring brand consistency across social channels.

Nimble

Nimble is a social CRM software solution designed to help businesses build and manage customer relationships. It combines contact details, social media interactions, and sales cloud integration to provide a complete view of customer engagement, empowering marketers to deliver personalized experiences and drive sales.

Benefits of Nimble:

Unified Contact Management:

Nimble’s strength lies in its ability to centralize contact information from various sources, including email, social media, and other communication channels. This unified view enables users to have a complete understanding of their contacts, including their social profiles, interactions, and engagement history, fostering stronger relationships and personalized communication.

Social Selling Capabilities:

Nimble excels in social selling by integrating social media platforms directly into its CRM interface. This integration allows users to easily monitor social activities, engage with prospects and customers, and track social interactions within the CRM system. This real-time visibility into social conversations and trends enables more targeted and effective social selling strategies.

Workflow Automation:

Nimble streamlines workflows by automating repetitive tasks, such as data entry, follow-ups, and reminders. By automating these processes, users can save time, improve productivity, and focus on more strategic activities, such as building relationships and closing deals. Additionally, Nimble’s intelligent automation features help prioritize tasks and opportunities based on predefined criteria, ensuring that no important leads or opportunities fall through the cracks.

Pipedrive

Pipedrive’s CRM system includes social media management strategy features that enable marketers to track customer interactions across social media platforms. With Pipedrive, marketers can manage existing customers, track brand mentions, analyze social data, and delve into customer data to identify trends and opportunities for growth.

Benefits of Pipedrive:

Intuitive Sales Pipeline Management:

Pipedrive’s visual sales pipeline interface allows users to easily track deals through various stages of the sales process. This intuitive layout helps sales teams prioritize tasks, identify bottlenecks, and focus on activities that drive revenue.

Automation and Integration:

Pipedrive provides automation features that streamline repetitive tasks, such as email notifications, follow-ups, and data entry. It also integrates seamlessly with a wide range of third-party tools and services, enhancing productivity and enabling a cohesive workflow across multiple platforms.

Insightful Reporting and Analytics:

Pipedrive offers robust reporting and analytics capabilities that provide valuable insights into sales performance, conversion rates, and deal progress. These insights enable informed decision-making, optimization of sales strategies, and identification of areas for improvement, ultimately leading to increased efficiency and revenue growth.

Insightly CRM

Insightly CRM software stands out for its user-friendly interface and robust best social CRM tools capabilities. Marketers rely on Insightly to track customer behavior, manage social media channels, social media accounts and delve into customer data through sentiment analysis and social listening.

These features enhance their ability to deliver exceptional customer experiences by providing deeper insights into customer preferences and behaviors.

Benefits of Insightly CRM:

Ease of Use:

Insightly CRM features a user-friendly interface that is easy to navigate, making it accessible for users across different departments and skill levels. Its intuitive design allows for quick adoption and seamless integration into existing workflows, saving time and effort in training.

Customizable and Scalable:

Insightly CRM is highly customizable, allowing businesses to tailor the platform to their specific needs. From custom fields and workflows to personalized dashboards and reports, users can adapt Insightly CRM to align with their unique business processes. Additionally, Insightly CRM is scalable, making it suitable for small businesses as well as larger enterprises looking to expand their customer management capabilities.

Integration Capabilities:

Insightly CRM offers robust integration capabilities with a wide range of third-party applications, such as email marketing tools, project management software, and accounting systems. This seamless integration enhances productivity by centralizing data and streamlining processes across different tools, ensuring a cohesive approach to customer relationship management.

Conclusion

Choosing the right social CRM tool is essential for marketers looking to optimize their social media strategy and manage customer relationships effectively. The 10 social CRM platforms/apps for marketers in 2024, including CrmOne, Zoho CRM, Salesforce, HubSpot CRM, Sprout Social, Hootsuite, Buffer, Nimble, Pipedrive, and Insightly CRM, offer a range of features and capabilities to meet the diverse needs of businesses in today’s digital landscape.

These platforms enable marketers to efficiently track social media interactions, analyze customer data, automate marketing campaigns, and deliver personalized experiences. CrmOne, for instance, provides robust social media integration for real-time engagement tracking, while Salesforce CRM offers AI-driven analytics for actionable insights into customer behavior. HubSpot CRM stands out with its all-in-one approach, combining marketing, sales, and customer service tools seamlessly.

By leveraging these tools, marketers can gain a competitive edge, drive engagement, and build lasting connections with their audience, enhancing their social customer relationship management strategies and staying ahead in the dynamic digital marketplace. Whether it’s managing leads, nurturing relationships, or analyzing social media performance, these social CRM platforms empower marketers to make data-driven decisions and deliver exceptional customer experiences, driving business growth and success in the digital age.