ActiveCampaign vs HubSpot vs CrmOne: In-depth Comparison

There are more than 500 CRM software and the numbers are increasing day-by-day. With more businesses and start-ups, there is a need for affordable, high-performance CRMs. It’s a never-ending debate if we talk about which CRM will suit your business, the best. It should be up to you to decide which one is perfect for you.

Among the top CRMs are CrmOne, ActiveCampaign, Hubspot, Salesforce, pipedrive, and more. So, why are businesses choosing these CRMs over any others? What are their features? What kind of implementation strategies are required? How using these CRMs will keep you ahead of the competition? Today, we will discuss these topics. We will also analyze these CRMs in depth. This will help you decide which to choose.

ActiveCampaign vs Hubspot vs CrmOne:

CrmOne

When CrmOne was launched, there were already other very successful CRMs. But within a short time, CrmOne has come to the top in every segment. Many factors: features, cost, UI, sales, and meeting targets, making it to the top of competitors of Hubspot.

From creative to content-driven marketing, CrmOne helps businesses in every way. CrmOne’s platform has top-notch features. It automates lead generation and conversion. It also uses AI as your assistant.

ActiveCampaign:

ActiveCampaign specializes in email marketing. It won’t be wrong to say that state that it has revolutionized email marketing. Before this CRM, it was Mailchimp, that was dominating the email segment. Sales automation is another main feature of ActiveCampaign, which runs the whole sales process very smoothly.

ActiveCampaign’s innovative approach and features have made it a leader. ActiveCampaign boosts email marketing. It offers segmentation, automation, and personalization. These features help businesses engage their audiences and drive results. It is a software similar to HubSpot.

HubSpot

HubSpot, a top CRM, offers tools for marketing, sales, and service. Its user-friendly interface and extensive integrations make it a popular choice for businesses of all sizes.

HubSpot streamlines operations and provides insights. It has email marketing, landing pages, contact management, and deal tracking. Also, its AI automates tasks and gives personalized recommendations. This boosts efficiency and effectiveness. Hubspot features on the basis of Activecampaign comparison work in a similar manner. 

Brief comparison: ActiveCampaign vs HubSpot vs CrmOne:

Sagment	CrmOne	ActiveCampaign	HubSpot
Core Functionality	CRM, sales, marketing	Email marketing, automation CRM	Marketing, sales, customer service
Pricing	Starts at $20/month for Essentials plan	Starts at $15/month for basic plan	Starts at $25/month for Marketing Hub
Best USP	User-friendly interface and affordable pricing	Robust automation capabilities, deep integration with other tools	Comprehensive platform for marketing, sales, and customer service
Pros	Affordable, user-friendly, good for small businesses	Easy to use, powerful automation, strong analytics	Strong brand recognition, extensive integrations, robust CRM
Cons	Limited features compared to larger platforms, less customization	Can be complex for beginners, limited customization options for templates	Can be expensive for small businesses, complex interface for beginners
Customer Support	Good customer support, knowledge base, community forums	Good customer support, knowledge base, community forums	Excellent customer support, extensive documentation, community forums
Customer Support	Good customer support, knowledge base, community forums	Good customer support, knowledge base, community forums	Excellent customer support, extensive documentation, community forums
Integrations	Integrates with popular tools, including Google Workspace and Shopify	Integrates with hundreds of tools, including Shopify, WordPress, and Salesforce	Integrates with thousands of tools, including Slack, Zoom, and Google Workspace
Automation Capabilities	Basic automation capabilities, including email triggers and workflows	Advanced automation capabilities, including conditional logic and webhooks	Advanced automation capabilities, including conversational bots and workflows
Analytics and Reporting	Basic analytics and reporting, including email open and click rates	Detailed analytics and reporting, including A/B testing and email performance metrics	Comprehensive analytics and reporting, including customer journey mapping and lead scoring
Target Audience	Small businesses looking for an affordable and easy-to-use CRM	Small to medium-sized businesses looking for a powerful marketing automation platform	Businesses of all sizes looking for a comprehensive CRM and marketing platform

Features Comparison: ActiveCampaign vs HubSpot vs CrmOne

1. Ease of Use:

A good CRM must be user-friendly. It should have an intuitive interface, fast data entry, and a quick search. It should have customizable dashboards, mobile optimization, and strong user support. A good CRM should have all these qualities. Then, one can access it on the go and get help when needed.

CrmOne

CrmOne has an intuitive interface and easy navigation. It makes everyone more accessible. The simple layout and clear labels let users quickly find what they need. No extensive training is required.

It also offers helpful tooltips and menus to provide guidance. Thus, we must provide an efficient user experience. Every user should manage their customer interactions and data effectively.

ActiveCampaign

If you want a clean and uncluttered interface, then ActiveCampaign is just right for you. The drag-and-drop automation builder and templates simplify marketing campaigns.

The reporting and analytics tools must be clear. They should provide actionable insights without burdening users with data. This focuses on simplicity and efficiency.

HubSpot

HubSpot is known for its user-friendly approach. It’s a popular choice for businesses. Its intuitive design and guidance help users navigate its features.

From tutorials and docs to a supportive community, it solves users’ queries. It helps them learn and use the platform, making it a top choice for ease of use.

2. Contact Management: 

75% of businesses found CRM to be effective for lead management.

Imagine you worked hard and gathered all the leads. But, are unable to manage or measure them because you haven’t organized them. And doing it manually will only make it worse. So, a good CRM is required to ease this process.

Contact management helps businesses. It organizes customer information, improves communication, and enhances relationships. It also enables efficient lead tracking and targeted marketing. It allows for personalized interactions that boost growth and success.

CrmOne

CrmOne is a full contact management solution. It has many features: contact storage, organization, segmentation, lead scoring, and activity tracking. Users can manage their contacts, find potential customers, and track interactions.

ActiveCampaign

ActiveCampaign is a CRM platform with advanced contact management. Users can create contact profiles, segment contacts, automate tasks, and personalize communication. It has all the features of any business.

HubSpot

HubSpot CRM is a popular, easy-to-use contact management tool. It integrates with other HubSpot tools. Contact lists, segmentation, tracking, and automation. HubSpot is a full solution for businesses.

3. Email Marketing:

Email marketing can boost your sales. It also builds your brand and reputation. It has become one of the necessary requirements in CRM. Social media is thought to be the best marketing tool. However, email marketing is still very effective. The average open rate for an email marketing campaign is around 36.5%.

CrmOne

CrmOne’s email templates and marketing features suit all businesses, big and small. The drag-and-drop builder lets users make great-looking emails, with no coding.

The platform’s email automation, lets users create automated email sequences. They can set these up based on specific triggers. This saves time and effort. CRMone’s CRM integration lets users run personalized email campaigns. It uses contact data to boost engagement rates.

ActiveCampaign

ActiveCampaign is one of the most innovative and advanced email marketing tools. Its powerful automation engine lets users create complex workflows. They can use multiple triggers and actions. 

The segmentation features let users target specific audience segments. They can send tailored messages to improve campaign effectiveness.

HubSpot

Its email builder is user-friendly. It lets users create appealing emails easily. HubSpot’s CRM integration lets you run personalized email campaigns using contact data.

HubSpot’s marketing and content management tools are popular for their all-in-one solution. They include landing page builders and social media management.In the email marketing battle of activecampaign vs hubspot, activecampaign wins the game.

Feature	CrmOne	ActiveCampaign	HubSpot
Drag-and-drop email builder	Yes	Yes	Yes
Email automation	Yes	Yes	Yes
A/B testing	Yes	Yes	Yes
Segmentation	Yes	Yes	Yes
Analytics and reporting	Yes	Yes	Yes

4. Sales Automation:

CRM has sales automation features that cuts repetitive tasks. It lets sales reps focus on closing deals. It also shows sales performance. It helps businesses spot trends and optimize their strategies.

A well-implemented sales automation system is mandatory for modern CRM. It boosts customer satisfaction and keeps sales data accurate and current.

CrmOne

CrmOne is a robust CRM platform designed to streamline sales processes. Its automation features include automated lead scoring, email campaigns, and task management. Automating repetitive tasks lets sales teams focus on building relationships and closing deals. They can work more efficiently.

ActiveCampaign

ActiveCampaign offers a comprehensive suite of sales automation tools. Its features include automated lead nurturing, contact scoring, and deal management. ActiveCampaign helps sales teams personalize their interactions with leads and customers. This boosts conversion rates.

HubSpot

HubSpot is a popular CRM. It has a user-friendly interface and strong automation tools. Its features include automated lead scoring, email marketing, and sales pipeline management. HubSpot’s email marketing features helps sales teams track their progress, identify opportunities, and close deals faster.

5. Customer Support:

Centralizing information and smoothing interactions is what CRM should do best. It leads to improved customer satisfaction and faster response times. Also, it provides valuable insights into customer behavior. This allows teams to make data-driven decisions. Tracking Key Performance Indicators (KPIs) and finding areas for improvement is a must. How does it help?

CrmOne

Crmone offers an affordable customer support platform. It has ticketing, live chat, a knowledge base, and email support. This approach ensures that customers can easily get the help they need, whether a quick question or a complex issue.

ActiveCampaign

ActiveCampaign provides 24/7 email and chat support, a knowledge base, a forum, and video tutorials. The customers can easily get the help they need, whether it’s a quick question or a complex issue.

HubSpot

Their Help Center has self-help resources. Community forums let users interact. For immediate assistance, live chat and email support are available. Also, HubSpot’s status page informs users of service disruptions. Their social media channels share updates.

6. Integration:

Integration has become a key component in the development of CRM and businesses are relying on it. As the way marketing has evolved keeping customers’ needs at first is something very beneficial for businesses. As marketing shifts to focus on customers, businesses must integrate CRM tools with others. This is key to personalizing experiences and driving growth.

Benefits of Integrations:

Benefit
Improved Efficiency	Streamlines processes and reduces manual tasks.
Enhanced Customer Experience	Provides personalized interactions and faster issue resolution.
Better Decision Making	Access to real-time data and analytics for informed planning.
Increased Scalability	Supports business growth and adapts to changing needs.
Reduced Costs	Eliminates redundant data entry and optimizes resource allocation.

CrmOne

CrmOne’s third-party integrations have been a game changer for businesses. Mostly the mid-sized businesses are taking full advantage of it. Reducing the stress on your team and developing a system that keeps the conversation in a flow. CrmOne integrates with Facebook, Gmail, Shopify, MailChimp, and many more.

ActiveCampaign

ActiveCampaign easily connects with Shopify, salesforce, postmark, Facebook, WordPress, and more. Their focus is to make the conversation smoother among the team and with the customers.

HubSpot

All HubSpot CRM plans integrate with 500+ apps, including Google Workspace, Microsoft 365, Gmail, Outlook, Zapier, and Salesforce.

7. Analytics and Reporting:

2% – Risk mitigation

7%- Optimized Resource Allocation

15%- Increase Customer service

32%- Enhanced Operational efficiency

44%- Improved Decision Making

Reporting from CRM plays a vital role in planning the future steps for the success of the business. It’s important to know which tactics work and which don’t. We need to improve some areas and understand customer behavior. It saves a lot of money. It shows that not investing in some marketing tactics is good. It also shows which tactics will bring better results.

CrmOne

Users can make dashboards to visualize metrics and track progress toward goals. Also, the platform has graphs to show customer behavior, sales, and marketing. Detailed metrics provide in-depth data on the business. They include customer demographics, the sales pipeline, customer data, and marketing campaign performance.

CrmOne’s analytics engine analyzes the data to identify trends, patterns, and correlations. The platform creates reports and dashboards based on the analysis. They provide actionable insights. These reports are presented in a visually appealing format, making it easy to understand and interpret the data.

ActiveCampaign

ActiveCampaign collects data to make custom reports and dashboards. They provide actionable insights. This data-driven approach improves decision-making, enhances efficiency, increases customer engagement, and measures ROI.

HubSpot

HubSpot helps you see the big picture of your marketing. Imagine a crystal ball that shows your customers’ feelings, interests, and actions on your website. With HubSpot’s advanced reporting, and analytics tools, you can do just that. Track your campaigns’ success. Understand your customers’ journeys. Use data to grow your business. It’s like having a marketing superhero by your side!

8. Mobile Accessibility:

Mobile CRM offers increased accessibility, improved customer satisfaction, enhanced collaboration, increased productivity, and data-driven decision-making. These benefits help businesses grow. They align workflows, improve customer service, and optimize marketing and sales.

CrmOne

CrmOne’s mobile app puts the power of your business data right in your pocket. You can track leads and close deals. Stay connected to your customers and team, anytime, anywhere. It’s like having a personal assistant for your business, always ready to help you grow.

ActiveCampaign

With real-time access to your contacts, campaigns, and analytics, you can monitor your marketing efforts from anywhere. The ActiveCampaign mobile app helps you grow your business. It lets you respond to emails and analyze campaign performance. It connects you with your customers more effectively.

HubSpot

Whether you’re busy, at a meeting, or want to check your campaigns, HubSpot’s mobile app keeps you connected. You can track leads and analyze website traffic. So, you can stay on top of your marketing and grow your business, all from your phone.

Pros and Cons:  ActiveCampaign vs Hubspot vs CrmOne

Feature	CrmOne	ActiveCampaign	HubSpot
Pros
Ease of use	User-friendly interface	Intuitive design	Simple to navigate
Customization	Highly customizable	Flexible options	Robust customization
Automation	Strong automation capabilities	Advanced automation features	Extensive automation
Integration	Seamless integration with other tools	Wide range of integrations	Deep integrations with HubSpot ecosystem
Pricing	Competitive pricing plans	Offers various pricing tiers	High pricing
Cons
Learning curve	May have a steeper learning curve	Can be complex for beginners	Requires some initial setup
Limited features (for smaller plans)	Basic features in lower-tier plans	Fewer features in entry-level plans	Limited features in free plan
Support	Customer support may vary	Support quality can fluctuate	Support response times may vary
Overall	Well-suited for businesses of all sizes	Strong for email marketing and automation	Comprehensive solution for marketing and sales

ActiveCampaign vs Hubspot vs CrmOne Best Suited for:

CRM	Best Suited For
CrmOne	Small, medium-sized and larger businesses seeking an effective CRM solution with a focus on customer relationship management and sales automation.
ActiveCampaign	Businesses that prioritize email marketing and automation, with a strong focus on lead generation and nurturing.
HubSpot	Larger businesses or those looking for a comprehensive marketing and sales platform with a deep integration of tools for inbound marketing, CRM, and sales.

Ratings: ActiveCampaign vs Hubspot vs CrmOne (Source G2)

CrmOne

ActiveCampaign

HubSpot

CrmOne vs ActiveCampaign vs Hubspot pricing and what you get:

While selecting the right kind of CRM for your business is necessary, it also involves many processes. Pricing is one of the key factors to consider for choosing CRM.

Some CRM’s have hidden costs. For example, let’s say you bought a basic plan for a CRM, and now your business is growing and now you wish to expand, and BANG! There comes a big pricing for the features you are now asking.

Hence, going through the pricing plans of all the CRMs that are in your top list is very important. It will let you know the features that will come with your plans.

Mostly, the pricing plans of CRM, are basic, standard and advanced. CrmOne’s pricing is too low compared to ActiveCampaign and HubSpot. All three have similar features.

Plans	CrmOne	ActiveCampaign	HubSpot
Price	$599/month	$2,647/month	$4,000/month
Plan Type	Enterprise	Enterprise	CRM Suite Enterprise
Additional Cost per User	$24.99/month	$105.90/month	$75/month
Marketing Contacts	Unlimited	50,000	10,000
Onboarding	Free	Free	One-time fee of $17,000
Marketing Automation	Unlimited	Limited	1,000 workflows
Free Plans	Yes	Yes	Yes

User Experience: ActiveCampaign vs Hubspot vs CrmOne

User Experience (UX) should be interactive! Tailored to the specific requirements of the intended audience. Businesses can design products that connect with their target market. This will improve customer satisfaction and engagement.

Prioritizing UX is prominent. A good product is one thing. Making customers feel valued is another. A customer buys products from a business that makes them feel good while going through their website.

A well-designed CRM system is crucial for building strong customer relationships. By prioritizing usability, speed, and relevance, businesses can ensure their teams can use the tool effectively. A bad CRM can hurt productivity and frustrate users. This can hurt customer retention. Investing in UX design ensures a system that is both functional and enjoyable. This creates a positive user experience and drives business growth.

CrmOne

CrmOne offers a user-friendly interface that is designed to be intuitive and easy to navigate. Its features are well-organized, and the platform provides clear guidance and tutorials to help users get started.

The software’s options let businesses customize the CRM. This ensures a personal, efficient experience. CrmOne’s focus on simplicity and ease of use makes it a suitable choice for businesses of all sizes. Its user experience makes it one of the best competitors of HubSpot.

ActiveCampaign

The User Experience of ActiveCampaign is similar to Hubspot in certain terms. The platform’s automation features are powerful and customizable. They let businesses personalize their marketing and boost customer engagement. Some users find the platform’s learning curve steep, especially newbies to using email marketing software. ActiveCampaign’s user experience is mostly positive. But, it may not suit everyone. It’s not ideal for those on a tight budget or with limited tech skills.

Hubspot

There is no debate on this: ActiveCampaign is like HubSpot in user experience. The platform’s dashboards and reports are customizable. They let users track key metrics and gain insights. HubSpot’s many integrations connect with other key business tools. This streamlines workflows and boosts productivity.

ActiveCampaign vs HubSpot

ActiveCampaign and HubSpot are two leading marketing automation platforms that offer a wide range of features to help businesses grow. While both platforms share similarities, they also have distinct differences that cater to different needs. In an overview, it is a software similar to hubspot.  

In terms of activecampaign vs hubspot pricing, ActiveCampaign generally offers more affordable plans compared to HubSpot, making it a more attractive option for smaller, businesses seeking, or those on a tighter budget. However, HubSpot may be a better choice for larger enterprises with more complex marketing needs, as it offers a more comprehensive suite of tools and integrations.

ActiveCampaign vs CrmOne

ActiveCampaign and CRMone are both powerful marketing automation platforms, but they have different strengths and weaknesses.

ActiveCampaign is known for its robust and advanced email marketing features,, including advanced segmentation, automation, and A/B testing capabilities.

CRMone, on the other hand, is particularly strong in customer relationship management (CRM), offering features like contact management, deal tracking, and sales pipeline automation.  

The choice between ActiveCampaign and CRMone will depend on your specific business needs. If email marketing is a top priority, ActiveCampaign may be the better option. However, if you require a more comprehensive CRM solution, CRMone could be a more suitable fit.

HubSpot vs CrmOne

HubSpot and CRMone are both popular choices for businesses looking for a marketing automation and CRM platform. HubSpot is a more well-known brand with a wider range of features, including marketing automation, sales CRM, and customer service tools. CRMone, while less established, offers a more focused approach to CRM with a strong emphasis on sales and customer relationship management.  

In terms of pricing, HubSpot generally has a higher price point than CRMone, but it offers a more comprehensive suite of tools. CRMone may be a more affordable option for businesses with simpler needs, but it may lack some of the advanced features found in HubSpot. 

Conclusion

While HubSpot and ActiveCampaign have long been the best, CrmOne is a strong alternative. It has better features and competitive pricing. CrmOne’s advanced automation and analytics tools can help. They can streamline your sales and marketing processes and provide insights into customer behavior. Also, CrmOne’s pricing is usually less costlier than its competitors’. So, it’s a cost-effective solution for businesses of all sizes.