The 12 Best AI tools for marketing in 2025

From AI marketing tools to traditional methods like stamping papers, newspapers, radio, television, and billboards, the advertising world has evolved immensely. Today, smartphones have become the epicenter of marketing strategies. Social media platforms have revolutionized how brands advertise, engaging directly with users who demand everything at their fingertips.

This is where AI proves invaluable. With the power to execute these tasks in seconds, AI saves significant time and manpower, making it a necessity for modern marketers. To make your efforts even more efficient, we’ve curated a list of the best AI tools for marketing. These tools streamline tasks like content creation, audience targeting, performance tracking, and more, ensuring your campaigns stay ahead of the curve.

Note: A staggering 94% of business leaders believe that social media positively impacts brand loyalty.

The 12 Best AI tools for Marketing in 2025 are

1.Albert.ai

Expert in:

Focuses on Campaign performance and optimizing advertising strategies.

How it does?

Albert.ai offers several advantages for AI marketing, focusing on enhancing campaign performance and optimizing advertising strategies. Here are key points supported by data from the website: Key Benefits of Albert.ai in AI Marketing

It uses self-optimizing technology that adjusts ad spend based on real-time audience performance, this lets marketers maximize advertising ROI. Brands can implement Albert AI solutions in weeks, giving it a compatibility slack. This lets the team adapt changing to market conditions without delays.

This AI tool follows a cross-channel strategy, that lets marketers manage campaigns across different platforms. If you want your team to be creative then optimize this tool that is driven by real-time performance data. It lets your brand tailor new and creative marketing strategies respective to the target audience.

Less spending, more reaching! Yes, that’s what this AI tool can do for you. It is beneficial in competitive markets, where customer acquisition costs can be high.

Pricing:

Customized plans based on requirements.

2. Tidio

Expert in:

Conversion Rate Optimization (CRO) through machine learning and customer interactions on the website.

How it does?

Say hello to Lyro, Tidio’s AI chatbot that can resolve up to 70% of customer inquiries without human intervention. Amazing, right? It lets your business maintain quality support. The response time is very low, just 6 seconds, so the engagement rate is higher.

Note: Around 76% of visitors to the website do not request a transfer to a human agent.

Dependency on AI reduces the workload on human agents so that they can focus on more complex queries. The live chat feature has led to a 59% decrease in waiting time and also a decrease in response times, so the overall customer experience is better.

The automation tools by Tidio increase theconversion rates. This has led to an increase in e-commerce revenue generation. It can connect with 120 other tools so that brands can align their operations and make an impact via other platforms too.

Pricing:

Plans start at $29

3. Jasper

Expert in:

Writing process using generative AI.

How it does?

Jasper provides ai powered tools for 80 AI marketing apps that cover various functions, including blog posts, email sequences, social media ads, and more. So, you can generate and tailor the content as per the user’s needs.

Some companies have reported that they have published five articles per week by using Jasper. The brand and voice tools facilitate better team collaboration, which is crucial for maintaining a consistent brand voice across all marketing channels.

Brands using Jasper have reported a significant increase in web traffic due to improved quality of blog content. It lets your team be more creative in campaigns, so one can explore innovative ideas.

Jasper prioritizes data protection with enterprise-grade security measures and a unique LLM-agnostic architecture, allowing marketers to focus on their campaigns without worrying about data privacy issues.

Pricing:

Plans start at $39/month.

4. Surfer SEO

Expert in:

Content quality of webpages and blog posts.

How it does?

Surfer SEO does work like research, planning, writing, and publishing to boost organic traffic and improve search rankings. This platform is trusted by 1,50,000 creators, SEOs, agencies, and teams. Teams can improve content scores and maximize reach as this tool checks for gaps in topics compared to competitors and suggests relevant key terms.

The internal linking tool automatically scans domains to find optimal anchors and inserts internal links, thereby saving a lot of time. If you have generated content using any AI tool, then the AI content humanizer of this app will give a human touch to the content.

NLP keywords are incorporated in optimizing articles, this has led to a 15% growth in organic traffic for users in the first month of using Surfer. A case study highlighted that Surfer helped Forbes Advisor save approximately $2,835.75 monthly by generating an article that ranked highly on Google.

Pricing:

Plans start at $69/month

5. SocialPilot

Expert in:

Social Media Management

How it does?

It serves over 13,500 customers across various sectors, which marks its reputation. It facilitates the publication of more than 10 million posts monthly, handling large volumes of content.

It has an intuitive design that helps users to navigate easily and learn the functions. It has streamlined content planning and execution without any complex scheduling processes for bulk messages. The analytics tools enable users to measure, track, and optimize social media presence.

This platform is designed to save users countless hours by simplifying the management processes. It helps focus on teamwork with features like content approval workflows and collaboration on drafts, enabling teams to work together on their social media marketing campaigns.

The AI assistant helps users overcome creative blocks by generating fresh content ideas so that the brand maintains its image and engages via relevant social media presence. Compared to competitors like Hootsuite, SocialPilot is noted for its affordability.

Users benefit from on-demand customer support via phone, email, chat, and app, ensuring that any issues are resolved quickly and efficiently.

Pricing:

Plans start at $42.50/month

6. Hemingway Editor

Expert in:

Clarity and readability in content creation. 

How it does?

Hemingway evaluates text for readability, providing a grade-level score, thereby helping users make sure that the content is readable to a broader audience. It rectifies the complex sentences and passive voice usage, so the writers can simplify the language.

It tracks word count and utilizes formatting options to create structured content. The simple desktop version allows users to save and load files while working offline, so you can write even in areas without internet access. 

It helps users create concise messages that interact with the audience rather than just giving information to them. It features a clean, distraction-free interface that allows writers to focus on their content. These features make it the best ai tool for writers.

Pricing:

Free up to 200 sentences, and then customized plans.

7. Seventh Sense

Expert in:

An email marketing automation tool that uses behavior profiling to attract customers’ attention.

How it does?

It uses AI to determine the best delivery time for each individual recipient, ensuring that emails are sent when they are most likely to be opened and engaged. Customers utilizing Seventh Sense have reported engagement increases ranging from 7% to over 100%.

It allows marketers to send over 400 million personalized emails monthly, these numbers are huge compared to other apps. Users have experienced doubled open rates and click rates, using this AI tool for email marketing campaigns.

It helps improve the sender’s reputation with major email providers, which enhances deliverability rates. This tool automatically segments customers based on engagement preferences, which lets marketers tailor frequency and content delivery accordingly.

Seventh Sense allows marketers to pause campaigns and manage email loads effectively, thereby preventing overwhelming systems or sales during peak times.

Pricing:

Customized plans based on requirements

8. Optimove

Expert in:

Use of data analytics and AI to increase ROI.

How it does?

Users of Optimove have reported an impressive 578% ROI. It improves campaign efficiency by allowing marketers to execute more effective campaigns with less effort and resources.

It utilizes AI to automate and optimize marketing campaigns. It has an innovative approach, staying ahead of the marketing technology landscape. It helps marketers design and implement seamless customer journeys for better engagement and retention.

Initiatives like OptiCircle, and Optimove have a vibrant community of CRM marketers that share insights, success stories, and best practices that provide valuable resources for continuous improvement.  Brands can make informed decisions by performing based on valuable insights made from customer data.

Pricing:

Customized plans based on requirements

9. Involve.me

Expert in:

Creating interactive content for audience.

How it does?

A versatile platform that lets you create amazing marketing content and manage lead funnels, surveys, quizzes, and calculators for conversion rates. It has 300 pre-built funnel templates, that allow users to create customized funnels tailored to specific needs.

This tool automates lead capture with personalized forms that help convert visitors into verified leads. It reduces manual work and ensures that businesses can focus on nurturing leads.

Providing users with summaries, key findings, and actionable recommendations based on audience submissions. It integrates with popular payment processors like Stripe, PayPal and Square that allows businesses to securely accept payments.

For personalize interactions, it uses answer piping and hidden fields. Create interactive widgets easily through a drag-and-drop interface. The platform is fully GDPR compliant.

Pricing:

Plans starting at $29/month

10. PicktoChart

Expert in:

Long form Visuals

How it does?

The AI Design Generator is an innovative tool that simplifies the graphics design process, for users to create visually appealing content quickly. Just 10 seconds and your ideas are transformed into visuals, all you have to do is input a text description.

Users can paste text or upload documents in formats like PDF, DOCX, or TXT, which can be used to create engaging visuals. The AI image generator allows users to input text prompts to create stunning, high-quality images instantly. Various formats are supported such as banners and social media posts, enhancing creative possibilities.

It offers over 100 customizable templates that are professionally designed, and AI is there to suggest the best template that aligns with your brand tone. Modify colors, fonts, layouts, and more with this tool.

Once the design is complete, users can export their work in formats like PNG or PDF for easy sharing across various channels, including social media and email.

Pricing:

Plans starting at $29/month

11. MarketMuse

Expert in:

Making content strategy

How it does?

This tool gives you predictive insights to know what to write about. It helps in search results in the midst of algorithm updates. It simplifies the content planning process so you can scale your output faster.

Writers have clear guidelines on tone, voice, content generation and intent for ranking content. The analytics helps you find the best topics to create or update.

The platform looks at your sites and SERPs to determine which topic clusters to prioritise based on traffic potential, quick wins and coverage. The tool evaluates your existing content for quality so you can find low quality articles that need to be updated or removed.

Pricing:

Plans starting at $149/month

12. Semrush

Expert in:

Search Engine Optimization

How it does?

One of the best SEO AI tools. Semrush has over 50 digital marketing tools to help you manage every aspect of your campaigns. This all-in-one platform combines some ai marketing tools for SEO, PPC, content marketing, social media management, and competitive research in one place.

The Keyword Magic Tool (SEO) opens up billions of keywords for you to find high-opportunity keywords to add to your content strategy. The Site Audit tool gives you critical technical SEO insights so you can optimize your website for search engines.

The Traffic Analytics tool lets you see your competitor’s traffic sources and strategies and find opportunities for your own campaigns. By knowing how your competitors perform you can refine your tactics and get better results.

Tools like the SEO Content Template and SEO Writing Assistant help you write optimized content that resonates with your audience and ranks well in search results. With Semrush’s competitive intelligence and analysis, you can make data-driven and impactful content strategies.

Pricing:

Plans starting at $119.5/month

Takeaway:

AI tools for marketing have become a compulsory and prominent elements in order to stay ahead of the competition and follow or sometimes set the trends. From SEO optimisation with Semrush to copywriting with Jasper AI the AI integration not only speeds up workflows but also improves the quality and results of your marketing efforts. As companies are data driven now adopting AI marketing tools is no longer a option its a necessity for growth, customer engagement and sustainable success.