It’s high time! The expectations from the CRM and supply chain side are increasing, and tech-oriented features that can change business dynamics are incorporated. Many doubted the utilization of CRM in supply chain management, but they now understand how beneficial it can be.
Whether predicting customer behavior, using customer feedback, studying the data, or even forecasting, business owners are relaxed when they don’t have to worry about excessive inventory caused by unplanned production and a lack of discipline in the supply chain.
Note: Approximately 19% of companies implementing SCM initiatives leverage machine learning to enhance forecast accuracy.
What is SCM System?
In simple words, it includes all activities that turn raw materials into finished goods and put them into customers’ hands. When integrated, CRM in your supply chain management software helps you create a centralized platform to manage all your inventory, sourcing of raw materials, costing, transportation charges, taxes (if any), total cost of running the inventory, total delivery charge, and more.
So, you have transparency in everything. It even forecasts sales, so you can increase your production if there are going to be higher demands. These tools collect data to inform you about trends, giving you an idea of how effective your inventory systems are when there is a rush on your website during the festive seasons, etc.
How does the Supply Chain Work?
Supply chain management involves the coordinated flow of goods, services, and information from the initial supplier to the end customer. It starts with sourcing raw materials, which are then transformed into products through manufacturing processes.
These products are stored in warehouses and distributed to retailers or consumers. Throughout this process, effective communication, customer relationship management, and collaboration among suppliers, manufacturers, distributors, and retailers are crucial to ensure timely delivery and meet customer demand.
It manages the flow of goods and services, data, and finances from origin to destination. When studying CRM platforms in supply chain management, I sorted the list down to 7. So you can easily select the most suitable one for your business.
Top 7 CRM in Supply Chain Management are:
1. CrmOne
The SCM products and CrmOne CRM are practical and resourceful. Combining these can quickly help you achieve your business goals.
What’s the most trending topic in 2025? AI has had a huge impact. CrmOne’s newly launched AI aeri can help companies identify and focus on high-value suppliers or customers.
All resources are allocated efficiently. It targets the most promising leads so you can accelerate procurement processes and improve supplier and customer relationships together. The AI ChatBot provides 24/7 customer support, which can be a backbone for managing different processes.
It summarises meetings so you don’t miss critical information. Even lengthy emails are summarised so you can understand the main points and work on them. The AI data enrichment provides a deeper understanding of customers so you can forecast sales.
CRM software for logistics, such as CrmOne, is designed specifically to make supply chain managers meet business’s growing demands. Workflow Automation is another way to enhance the supply chain process. From inventory updates to order processing and supplier communications, everything is automated.
It reduces the risk of manual errors and speeds up response times, allowing teams to adapt quickly to changes in demand or supply chain disruptions.
This means automating order processing, inventory updates, and supplier communications. This efficiency reduces manual errors and speeds up response times, allowing teams to adapt quickly to demand or supply chain disruptions.
The user-friendly interface of CrmOne lets you implement this system easily. So, your sales and marketing teams don’t require extensive training. The customized dashboards assist you in getting insights into your customers so you can differentiate between potential leads and prospective customers.
This feature enables companies to mine customer data to anticipate demand, tailor their offerings, and improve customer satisfaction in supply chain management. By understanding customer behavior, businesses can optimize inventory levels and reduce the risk of stockouts or overstock situations.
CrmOne has impactful communication tools that facilitate effortless customer interactions, between all stakeholders in the supply chain, including suppliers, carriers, and customers. These tools let your team members be on the same page regarding order statuses, shipment tracking, and any potential issues that may arise.
2. SAP Integrated Business Planning (IBP)
SAP is another famous tool for business supply chain operations management. It offers end-to-end supply chain monitoring to provide visibility across the entire supply chain, allowing users to easily track inventory and shipments.
It offers demand forecasting, one of the most important aspects of CRM in supply chain management. Advanced algorithms predict customer demand, helping businesses align their production and inventory strategies accordingly.
It gives ‘What-if’ Analysis tools to simulate various supply chain scenarios. What if this doesn’t work out? What if the number of sales increases? And more? Such questions are formulated, and you can plan scenarios. This allows for better preparedness against disruptions.
It can minimize excess inventory while ensuring product availability. SAP IBP helps organizations optimize their supply chain by managing customer interactions and ensuring that demand and supply are balanced, ultimately enhancing customer satisfaction and reducing costs.
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3. Oracle SCM Cloud
Oracle software for Supply Chain management has already proven its worth. The unique set of tools allows you to manage customer accounts to meet customers’ requirements. It offers cloud-based management for integrating various supply chain functions such as procurement, order fulfillment, and logistics in a single platform.
With Omni-channel order and relationship management system, you can track every order, know where it came from, the quantity it contains, and more. It supports multiple sales channels, ensuring consistent order processing across various platforms.
It gives insights into supply chain performance through data analytics that lets organizations make informed decisions quickly.
With features like omnichannel order, customer relationship management system, real-time analytics, and supplier qualification management, it has updated its system and has been staying ahead of the competition.
Oracle SCM Cloud enhances visibility and agility across the supply chain, allowing businesses to adapt effectively to changing market conditions.
4. Blue Yonder
Starting with the AI and Machine Learning integration, Blue Yonder fully uses AI for accurate demand forecasting and resource allocation, improving overall supply chain efficiency.
It has collaboration tools that let your teams and partners connect smoothly, ensuring coordination throughout the supply chain.
It also has a ‘What-if’ Scenario Analysis, which allows businesses to test various strategies and their impacts on supply chain performance before implementation.
Provides tools to optimize stock levels based on predictive analytics, ensuring inventory aligns with actual demand.
Blue Yonder optimizes inventory levels and logistics operations, reducing costs and improving service levels even in volatile environments.
5. Infor Nexus
With the ability to track shipments, orders, and inventory across the entire supply chain network, Infor Nexus offers end-to-end visibility as a CRM in Supply Chain management.
It procures processes by automating purchase orders and invoice management, so no payments are overdue, and the business keeps on running.
Its network is highly appreciated. It can connect over 85,000 brands, suppliers, and logistics providers for better collaboration and efficiency.
The supply chain control tower provides a centralized dashboard for monitoring supply chain performance metrics, enabling proactive decision-making.
Infor Nexus improves decision-making through real-time data access and fosters collaboration among supply chain partners, reducing inefficiencies
6. Epicor SCM
At first, Epicor can integrate with ERP systems to gain more visibility into production scheduling and distribution management. The user-friendly interface allows you to customize certain tools according to business fields.
It provides dashboards with data analytics for better monitoring of supply chain performance. The management tools cover procurement, distribution, manufacturing, and logistics within a single platform.
Hence, you are given access to everything helpful in making the supply chain management efficient.
This tool has advanced planning and scheduling that helps optimize production schedules based on current demand and capacity.
Epicor SCM helps mid-market manufacturers simplify operations and respond quickly to market changes, ultimately reducing costs.
7. Microsoft Dynamics 365
Microsoft Dynamics 365 Supply Chain Management helps businesses manage a product’s entire life cycle, from its initial concept to its final delivery. This includes planning and controlling the quality of the product at every stage of its journey.
This software also provides powerful tools to manage inventory levels effectively. Businesses can easily track and control their stock across different locations, ensuring they have the right amount of products available at the right time.
Microsoft Dynamics 365 facilitates collaboration with suppliers. Integrated tools enable seamless communication and efficient coordination of procurement processes, strengthening relationships with vendors.
This software can predict potential equipment failures before they happen by utilizing IoT data. This proactive approach minimizes downtime in production processes, ensuring smooth and uninterrupted operations within the supply chain.
Conclusion
Considering the above points, it’s better to do proper planning while choosing the best CRM systems for Supply Chain Management. Once you are done with the planning, take a demo and then discuss it again with your team.
Look for the features that best suit your business needs. Incorporate AI in your system, as it will keep you stabilized in the competitive market. The above-mentioned tools have been developed keeping in mind the requirements of the supply chain process, sales and marketing automation and also how easily teams can adapt to the features they offer.
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