Email marketing app ‘was’ ‘is’ and ‘will be’ the most effective marketing platform. Having that one-to-one conversation with the recipient is the biggest advantage; it lets you personalize the communication and talk about the pain points. Whether it is a business collaboration or sales campaign, the best email marketing platform has always been a ‘great’ way.
It has helped many brands to create a reputation among people. Cold email marketing is more useful than any other platform to spread brand awareness and get potential and existing customers to tag along.
Note: Email marketing revenue is expected to reach $17.9 billion by 2027.
Advantages of Email Marketing:
Unlike social media, an email marketing solution lets you own your contact list. You have full control over how you talk to your audience. This independence is vital for long-term success.
Emails are easy to share, helping your content reach more people. If your email has valuable information or great offers, recipients may forward it, expanding your reach naturally.
Email marketing strategy fits well with other channels like social media, content marketing, and paid ads. This boosts the effectiveness of your overall strategy.
Email marketing is permission-based. Recipients choose to receive messages from your business. This means you’re reaching an interested audience likely to engage with your content.
You can automate and schedule email marketing. This best free tool lets you send targeted campaigns at the best times without manual effort. It saves time and resources while keeping communication steady.
Finding the top email marketing platforms for successful campaigns can be tough. We researched and identified top email marketing platforms to boost sales and ROI.
The Top Best 20 Email Marketing Platforms are:
1. CrmOne (Free)
A free and one of the best top email marketing software platforms, with versatile AI driven tools like ‘Aeri’ that can easily analyze customer profile, create personalized emails that are tailored to your brand’s voice and tone.
CrmOne lets you manage contacts by creating segments based on age, location and interest profiles. Actually, the automation will do the work here and all you have to do is prepare the strategy.
It makes sure that promotional emails reach the right audience, increasing the livelihood of conversion.
The best email automation tools can schedule emails for optimal send times when your audience is most engaged. We aren’t just talking about trends all over, but trends in particular area and what kind of content a recipient likes.
It helps maximize the open and read rates by timing your campaigns strategically.
It supports A/B testing of email campaigns, which lets you compare different subject lines and content to see which performs better.
It generates the total content, from subject lines to body of the email automatically. All in one solution all you have to do is check, which one is working most effectively.
It has email templates for various fields, so every type of companies/ brands can use it, customize it, put their logos and tagline.
The integration and reporting is powerful. You can work create highly personalized campaigns simultaneously by having insights on the email campaigns and deploying different strategies at the same time.
Pricing:
Advanced features –$199/ month/ unlimited users
2. Mailchimp
Mailchimp is one of the best free email marketing platforms. It provides unique tools for users.
The creative assistant uses AI to help design attractive, on-brand emails. It makes crafting professional emails easy, even for those without design skills.
Mailchimp lets you segment your audience by different criteria, like demographics and behavior. This helps you create targeted campaigns that effectively reach specific groups of contacts.
It has a landing page builder that is available on the free plan, so you can either create landing pages or dedicated pages for campaigns.
Mailchimp offers a mobile app that allows you to manage your account, add contacts, and send campaigns from anywhere.
Mailchimp supports over 250 app integrations, enabling seamless connections with other tools and services. However, it does not fit every business, so companies start looking for best mailchimp alternatives.
Pricing:
Advanced features -$350/ month
3. Constant Contact
It offers a highly intuitive drag and drop email editor that simplifies the process of creating emails. Automatically incorporates your brand’s colors and logo from your website.
The deliverability rate is splendid mounting up to 97%, so that your messages reach the inboxes of your subscribers rather than spam folders.
Constant Contact allows you to conduct A/B testing of email elements such as subject lines. It automatically sends the better-performing version to the rest of your audience, helping optimize campaign effectiveness.
B2B email marketing campaigns can be well executed. It has triggers for specific user actions, such as welcome emails for new subscribers or follow-up messages based on customer interactions.
Constant Contact integrates with various platforms like Salesforce and Shopify, allowing seamless data synchronization.
Pricing:
$80/ month per user with limited features
Read more: Constant Contact Competitors
4. ConvertKit
ConvertKit offers some powerful automation tools that let you create complex email sequences and workflows based on subscriber actions.
This includes features like welcome series, abandoned cart reminders, and re-engagement campaigns; all managed through a visual editor.
This platform provides customizable responsive signup forms and landing pages that are a source of capturing more email subscribers. It can be integrated with WordPress and Shopify.
ConvertKit allows you to organize subscribers across multiple channels using tags and segments based on their behavior or interests.
ConvertKit’s sequence builder makes it easy to create a multi-part email series. These sequences can be designed to educate subscribers, build rapport, or promote products over time, helping to nurture leads effectively.
The platform includes features for monetizing your audience, such as creating sales landing pages, accepting payments, and managing digital product distribution.
Pricing:
$205/ month per user
5. AWeber
It offers user friendly drag and drop email editor. Integrates with Canva easily that lets you design custom visuals directly within the software.
It offers great email automation tools that also has AI powered Smart Designer that can automatically generate branded email templates using your website’s content.
It offers versatile email marketing tools with automation capabilities that lets you create complex workflows based on subscriber interactions such as email opens and clicks.
AWeber supports AMP for Email, enabling dynamic content within emails. This allows recipients to interact with emails more engagingly, such as making appointments or adding items to a cart, without leaving their email client.
AWeber offers web push notifications, allowing website visitors to opt-in for updates without sharing their email addresses.
Pricing:
$899/ month/ unlimited users
6. GetResponse
GetResponse is one of the top email marketing platforms with many useful features.
You can send emails triggered by actions like form submissions or purchases, helping to personalize interactions.
It includes a Conversion Funnel Tool that helps you create automated lead generation and sales funnel.
This feature supports various funnel types, such as simple opt-in, sales, webinar, and lead-magnet funnels, to guide customers through the sales process.
It provides built in webinar hosting capabilities, that lets you broadcase live to up to 1,000 attendees. It supports multiple presenters and include tools for managing registrations and recordings.
GetResponse provides strong email analytics to track open rates, click-through rates, and unsubscribes. It also supports A/B testing. This lets you compare different email versions. You can then optimize future campaigns using performance data.
Pricing:
Advanced features -$ 209/ month
Read more: Best GetResponse Alternatives
7. Campaign Monitor
Campaign Monitor has a white-label option. This lets agencies rebrand the platform and give clients a custom login.
This feature helps agencies that want to offer free email marketing service or services under their own name.
The platform supports RSS-to-email functionality. You can automatically send newsletters from your website’s RSS feeds.
This keeps subscribers updated on new content without needing manual work.
Campaign Monitor lets you build and manage tiered and punch card loyalty programs using its automation features.
The platform offers flexible segmentation options. You can easily create, copy, and exclude segments from your mailouts.
Campaign Monitor also includes a campaign calendar. It gives you a visual overview of your campaign schedules.
Pricing:
$ 279/ month/ 3 user
8. Drip
It has AI driven tools that provide recommendations for email copy and design. Assists you in creating impactful email campaigns.
It allows for advanced segmentation based on purchase history, customer lifetime value, and other ecommerce related metrics. So that your emails are highly targeted and relevant to audience.
Drip has pre-built workflows for ecommerce businesses. These make it easy to set up automated campaigns for things like cart abandonment or product recommendations.
It also includes SMS marketing tools, so you can reach customers through text messages.
Drip integrates with platforms like Shopify, WooCommerce, and Magento, enabling you to trigger emails based on specific product interactions or customer behaviors.
Pricing:
$ 209/ month
9. ActiveCampaign
When it comes to using unique set of email marketing features, that have evolved the typical ones, then Active Campaign is definitely among the top email marketing platforms.
It offers over 200 pre-built automation sequences with its automation marketplace, that can be tailored to specific industries or business needs.
You can include conditional content in your emails, which means you can display different continents to different recipients based on their stage in the customer lifecycle.
ActiveCampaign supports multi-location automation, which is particularly useful for franchises or businesses with multiple locations. This feature helps manage campaigns across different sites efficiently.
Generate high-quality content with AI. Simplify the design process and make sure that emails are both professional and engaging.
It has enhanced capabilities, including pipeline and sales management, to improve your campaign results.
Pricing:
$255/ month
Read more: Alternatives to ActiveCampaign
10. HubSpot
Something that you don’t expect from Hubspot is that it is a free email marketing platform with limited features.
It has AI-powered email writing tools that help generate content for your campaigns. You can save time and enhance personalization.
It allows you to source good data and then organize it and send targeted emails at specific times. This can include follow-up emails after meetings or interactions, helping to keep leads engaged throughout the sales process.
Easily integrates email marketing with CRM data, that lets you use customer insigns to personalize and optimize your campaigns.
The platform supports automated transactional emails, such as welcome messages and receipts.
Pricing:
Advanced features -$3600/ month/five users
Read more: Hubspot CRM Alternatives
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11. SendinBlue (Brevo)
Bravo uses AI to analyze subscriber behavior and find the best time to send emails. This helps maximize open rates and boost engagement.
It also creates engaging email content, including subject lines, body text, and calls to action. Additionally, it can rephrase text, adjust tone, and translate emails.
Brevo’s AI segmentation groups contacts based on behaviour and engagement metrics. This makes campaigns more targeted. This feature is part of the Enterprise plan.
Bravo offers a free tool user-friendly drag-and-drop editor. Users can create professional-looking email campaigns from scratch without needing design experience.
It helps with email marketing. It also works with other channels like SMS, WhatsApp, live chat, and push notifications.
Pricing:
Advanced features -Starting at $209/ month
12. Omnisend
Omnisend is a top email marketing software platform. It integrates with various channels, including email, helping businesses reach customers widely.
It has strong segmentation features. You can target specific audience groups using their shopping habits, purchase history, and engagement metrics.
Businesses can create unique discount codes for each subscriber or email sequence. These codes can expire automatically, making them perfect for time-sensitive sales tools, promotions and automation.
Omnisend offers pre-built automation workflows tailored for e-commerce. This makes it a great choice for B2B and email marketing automation campaigns. You can easily automate abandoned cart reminders, welcome emails, and reactivation campaigns.
Its drag-and-drop editor is user-friendly and allows for extensive customization. You can adjust opacity, margins, and padding to fit your needs.
Pricing:
Advanced features: $219/ month
Read more: Omnisend Competitors
13. Klaviyo
Klaviyo works with leading e-commerce platforms like Shopify and WooCommerce. This connection gives access to detailed customer data and purchase history.
It also offers many customizable email templates, that you can customize. These templates feature dynamic content such as customer names, order details, and personalized product suggestions.
Klaviyo has full A/B testing features that make it one of the top email marketing platforms. This lets businesses try out different subject lines, email content, and sender names. This helps improve campaign performance and engagement.
Klaviyo’s AI-driven insights provide predictive analytics and tailored product recommendations. This helps businesses customize their email campaigns based on each customer’s likes and actions.
Pricing:
$500 / month
14. MailerLite
MailerLite provides embedded email surveys and in-depth analytics. This includes visual clickmaps and sales tracking.
It is a leading free email marketing platform. Users of free plan can send unlimited emails to 1,000 subscribers.
This makes it a great choice for small businesses or startups wanting to begin email marketing without high costs.
MailerLite offers pop-up forms that you can customize for your website. These forms help you collect new subscribers.
These forms can be designed to fit the brand’s look and can show up based on specific triggers, like exit intent.
MailerLite also supports RSS campaigns. This feature lets users automatically send newsletters based on new content from their blog or news feed.
It is particularly helpful for bloggers and content creators who want to keep their audience updated on the latest posts.
Pricing:
Advanced features- $249/ month
15. SendGrid
It allows users to trigger email programmatically using its trusted Email API, something unique and resourceful.
It provides maximum control and customizability that lets businesses integrate email marketing into existing systems.
It ensures high email deliverability through features like spam testing, email validation, and dedicated IP addresses.
SendGrid offers advanced marketing automation, that lets businesses create personalized experiences through scalable and relevant email campaign marketing. This make it one of the top email marketing platforms for small business.
SendGrid offers a library of proven email templates that can be customized using its drag-and-drop editor or HTML editor. These templates help businesses create engaging emails quickly and efficiently.
Pricing:
$290/ month
Email Fact: Marketers who use segmented campaigns see a 760% increase in revenue
16. Campaigner
Campaigner is also one of the top email marketing platforms. It enhances traditional A/B testing by using multivariate testing. This feature lets users test multiple parts of an email campaign at the same time.
Campaigner has great personalization tools. These tools allow users to customize emails using subscriber data like location, age, gender, and past purchases. This helps create relevant and engaging campaigns.
The platform includes visual workflow builder and a drag-and-drop workflow builder. Users can design simple or complex automation workflows based on subscriber actions and triggers.
Campaigner also offers reporting with conversion tracking. This allows users to see how their email campaigns perform and to automate workflows based on conversion data. It helps improve campaigns for better ROI.
Additionally, it supports both email and SMS marketing automation. This enables businesses to create multi-channel marketing campaigns. Users can automate workflows with email and SMS messages. This boosts customer engagement on various platforms.
Pricing:
$649/ month
17. Zoho Campaigns
It offers a features that determines the optimal time to send emails based on when recipients are most likely to open them improving open rates and engagement.
It has a ‘reply tracking’ feature that tracks responses from recipients, providing insights into how contacts feel about the campaigns.
You get assistance phone support in building credibility and strengthening customer relationship management and relationships by understanding the feedback.
You can personalize emails using merge tags, which include subscriber names, videos, and social sharing links.
Zoho Campaigns supports more advanced than standard email marketing features for marketers with automation workflows that trigger messages based on recipient interactions. Users can set up onboarding, lead-nurturing, or customer-engagement series to automate their email marketing efforts effectively.
Pricing:
$279/ month/five users
18. iContact
The AI powered content assistant helps you in creating relevant email content by suggesting personalized ideas to keep the audience engaged, thereby enhancing email creativity.
You can create stunning designs for email campaigns by simply putting in command.
iContact allows users to set up automated email sequences triggered by specific actions or behaviors, such as welcome emails, abandoned cart notifications, and re-engagement campaigns.
iContact focuses on ensuring high email deliverability through dedicated tools and a team that monitors and improves email delivery.
This helps prevent emails from landing in spam folders, ensuring they reach the intended recipients effectively.
Pricing:
Customized plans
19. Moosend
Moosend has a spam test feature. It checks how likely an email is to reach the inbox. Users get a percentage score and tips to improve deliverability. This helps ensure emails avoid spam filters.
The platform includes a landing page and website builder. Users can create professional pages for lead generation and marketing.
Moosend lets users create shoppable emails. They can easily add product blocks to their designs.
It also provides tools for abandoned cart email campaigns. These help businesses recover lost sales by reminding customers of forgotten products.
Moosend offers a library of pre-designed email templates. These templates create professional campaigns are neat, organized, and professional.
Pricing:
Advanced features- Customized plans
20. Mailjet
Mailjet lets users personalize emails with dynamic content. This makes each recipient feel special by tailoring messages based on variables like name, location, and past activity.
It offers tools for effective contact list management best email marketing services. Users can add custom fields and integrate them with CRM systems other email marketing platforms. They can also install opt-in widgets on their websites to capture new subscribers.
Mailjet provides SMTP relay services and dedicated IP addresses. These are essential for high deliverability rates, ensuring emails land in inboxes, not spam folders.
It supports real-time collaboration, allowing multiple users to work on email campaigns at the same time. This feature is great for teams on complex marketing projects.
Mailjet also offers webhook notifications for transactional emails. This lets users set up alerts for email-sending issues.
Pricing:
Advanced Features: Starts at $227/ month
Conclusion:
The important thing is consider your needs first. You don’t have to jump instantly. Discuss with your team. See what are their pain points, what are they missing out on the campaigns. Is it the designing part, is it the content part or the execution?
Align the premium features, accordingly with your business needs. Cost effective is one of the major factor because as your business will grow, scalability comes in. Now the subscription rates become higher and your capital is burned.
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