Partnering with SaaS companies is a beneficial and strategic decision. They don’t just offer revenue opportunities but expand your outreach.
SaaS reseller explore new dynamics, they help businesses to reach regional or global markets, acquire new customers. But finding the best SaaS partner programs isn’t an easy task. Hence, this article will help you get an better idea on how you can achieve the milestones without putting in more effort.
The global SaaS market is projected to reach approximately $720.44 billion by 2028, indicating growth opportunities for SaaS resellers.
Inclined towards creating new customer base, it helps you find new ways to build a brand identity. The customers know about your company, your business becomes reliable and so more.
What are SaaS reseller programs?
It is a business arrangement where individuals or companies partner with SaaS provides to sell their software products to customers. Resellers don’t have to go through the hustle of creating their own software.
They purchase licenses or subscriptions from the SaaS provider at discounted rates and then sell them at market price. Hence, they act as intermediaries.
Referral partnerships, where resellers simply refer customers to the SaaS provider for a commission, or full reseller models, where they handle sales, customer relationships, and sometimes branding.
The benefits of participating in a SaaS reseller program include creating additional income streams, accessing a proven product to sell, and reducing development costs. Resellers can also differentiate themselves by offering value-added services like support and training.

15 Best reseller programs are:
1. CrmOne

CrmOne provies best saas partner programs for individuals and businesses that are looking to earn commissions by promoting their CRM solutions.
Participants can earn up to 40% in monthly recurring commissions on every renewal. You get the potential to make over $1000 per client for those who subscribe to the unlimited plan.
This allows resellers to have a consistent income stream as they receive commissions from initial sales and also from renewals. Joining the CrmOne reseller program does not require registration fees.
Partnering with CrmOne allows resellers to offer their clients a powerful tool that enhances business efficiency and also get financial rewards for affiliate program.
By partnering with CrmOne, resellers can offer their clients a powerful tool that enhances business efficiency while also benefiting from the financial rewards of the affiliate program. This creates a win-win situation for both the reseller and their clients.
Key Features:
No Initial Investment Required:
It does not require any upfront purchase of the software. This lowers the barrier to entry for individuals/businesses looking to start earning commissions.
Easy Promotion and Support:
Resellers receive a unique referral link to promote CrmOne’s services. It also offers resources and support to market the CRM solutions to their networks.
Lifetime Commissions:
Resellers earn a lifetime recurring commission for every referral that purchases a plan. This model encourages ongoing engagement and support for customers.
Benefits:
Passive Income Growth:
CrmOne SaaS resellers can establish a reliable revenue stream with no earnings limits. The more referrals you make, the higher your potential income becomes.
Expand Your Network:
Each referral helps build lasting relationships. This network can lead to further business opportunities and collaborations.
Access to a Quality Product:
You confidently promote a solution that offers features like sales automation, marketing tools, AI based and customer support.
How to do it?
Obtain the referral link without any hustle from CrmOne. Use social media, blogs, or any other platform to promote the product using personalized links. And it’s done. For every referral, you get to earn a commission.
2. Semrush

As a reseller software company, Semrush is among the top leaders. With its niche in digital marketing platform it offers reseller programs for individuals and agencies that are looking to earn commissions by promoting its tools.
You gain access to Semrush’s tools for SEO, content marketing, advertising, and other social media management platform tools, enabling you to offer high-value solutions to your clients.
Key Features:
Access to Premium Tools:
You can promote features that include keyword research, backlink analysis, site auditing, and social media management.
White-Label Reporting:
It allows you to provide branded reports to clients. It is appealing for agencies managing multiple client portfolios.
Dedicated Support:
Why Choose the Semrush Reseller Program?
It stands out from others because of its lucrative commissions and access to industry-leading tools. The white-label reporting feature lets agencies build their brand while using Semrush’s capabilities.
3. Centripe

Centripe offers free white-label reseller programs that are perfect for digital marketers and agencies that want to monetize their networks. It has cutting edge tools for CRM, marketing automation, and AI-driven insights that can help businesses grow.
Key Features:
White-Label Options:
A great feature for agencies that want to strengthen their brand identity. It offers white-label services as part of its Unlimited plan. It allows you to rebrand the software under your own name and present it as a proprietary solution.
Generous Recurring Commissions:
Resellers earn a flat 40% monthly recurring commission on every qualified sale. So you are provided with a steady income stream.
No Registration Fees:
It does not require any upfront investment or registration fees, hence making it easily available for everyone.
Benefits you get:
Recurring Revenue:
This SaaS reseller lets you have a lifetime commission model so you can earn without any additional effort.
Access to Advanced Features:
You are promoting a platform equipped with AI tools, automated workflows, marketing engines that have high demand in business.
Scalability:
With no upfront costs and white-label options, resellers can easily scale their operations by targeting diverse markets and industries.
Support and Training:
Centripe provides resources, onboarding assistance, ongoing services, and ongoing support.
Why Choose the Centripe Reseller Program?
White Labelling lets you have unlimited sub-accounts (in higher tier plans) And AI driven marketing solutions. So resellers offer unmatched value to their clients.The absence of registration fees and access to promotional tools makes it easy for new entrants to start earning immediately.
4. ActiveCampaign

Companies looking for resellers should definitely consider ActiveCampaign as a good deal. It has high-tech features for marketing automation solutions.
The user interface is amazing. The automation is so powerful that it takes care of all the routine tasks, prepare reports and do more.
Key Features:
Customize:
You can easily customize and brand ActiveCampaign’s platform as your own. Hence it is a white lable software to resell.
Training:
It provides extensive onboarding resources, including training sessions and educational materials, that makes sure that resellers have everything to sell and support the platform.
Flexible Pricing:
It includes various billing options, that lets you choose how to charge your clients whether by number of subscribers or emails sent.
Recurring Commissions
Resellers can earn commissions ranging from 25% to 30% on sales, creating a steady revenue stream as long as clients remain active.
Why Choose ActiveCampaign?
Partners can tap into new markets and generate additional income streams. It provides resellers with the necessary tools, marketing materials, and support.
When we talk about flexibility, this SaaS resller software is versatile. Because you can operate from anywhere and manage business on your own terms. ActiveCampaign’s features are designed to scale with businesses of all sizes, enabling resellers to cater to a diverse client needs.
5. Pipedrive

It is one of the best software partner programs where you can promote and sell CRM, earn commissions, and integrate solutions with this platform. It offers three different types of partnerships.
- Solution Partner: You can promote Pipedrive alongside your own product.
- Tech partner: Integrate your solution with Pipedrive to offer customers easy access.
Affiliate Partner: Earn commissions by referring new paying customers.
Key Features:
Two-Tier Channel Partnership Program
It offers the SaaS reseller into two tiers: Affiliates and Solution Providers. This lets you choose the business model, according to your needs.
2. Reporting and Analytics
It offers real-time insights into sales performances so resellers can keep track of their commissions easily.
3. Sales-Focused CRM Design
It is designed for a salesperson’s perspective, making it highly intuitive for sales teams.
4. AI-Powered Sales Assistant
You can offer clients access to Pipedrive’s AI sales assistant, which provides automated prompts, forecasts, and suggestions.
Why choose Pipedrive?
With Pipedrive you get a global customer base. It lets you earn 20% of revenue generated in the first year from new paying customer you refer. You can access marketing development funds and support to promote your partnership.
6. Shopify

Shopify is one of the recognized names especially for the retailers it has been a blessing. It allows businesses to set up and manage online stores without needing to worry about technical complexities. It offers a subscription based solution for e-commerce operations.
Key Features:
Two-Tier Partner Tracks
It offers distinct tracks for Service and Technology partners that let resellers choose between them.
2. Unlimited Test Stores
You gain unlimited test stores, so you can experiment with features and functionalities.
Recurring Revenue Streams
Earn up to 20% recurring commission on merchant subscriptions, along with additional revenue opportunities from app development, theme sales, and referrals.
Partner Solutions Center
It provides pre-built accelerators and tools that align the commerce transformations for merchants.
Why Choose Shopify?
It has a user-friendly interface and offers customization of online stores. Businesses can easily scale up their operations. You don’t need a software expert to work on this one. You can easily focus on product development, marketing, and customer service.
It an help businesses build apps, extend the platform and improve the technology stack, etc. It lets users to curate items from other stores and ship them directly to their customers.
7. FreshBooks

Freshbooks allows its partners to resell their accounting software and earn commissions on both closed sales and recurring revenue. It offers different types of SaaS reseller partnership programs.
- Affiliate: Earn commissions by promoting it through your website, blog, or social media.
- Reseller: Sell it directly and earn commissions.
- Referral: Refer it to clients and earn rewards.
Key Features:
Unlimited Invoice:
It offer clients unlimited invoicing and estimates across all plans, so it’s a good thing for small businesses.
Customizable Checkout Links:
Clients get one click payment options using Checkout links, that eliminates the need for invoices for fixed price transactions.
Retainers
Set up retainers for predictable, recurring income while tracking time and billing.
Expense Categorize:
It automatically categorizes expenses synced from over 14,000 financial institutions, hence simplifying the tax preparations.
Why Choose FreshBooks?
It is a popular accounting software for small businesses and freelancers. It provides dedicated support team and resources to help partners succeed. You can reach a wider audience and build a business.
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8. Hotjar

Hotjar as a SaaS reseller allows you to earn revenues by referring clients to its platform and its suite of tools for understanding user behavior and gathering feedback. It offers a revenue sharing model, that gives incentives to partners.
It provides tools like heatmaps, recordings, surveys, and feedback widgets. You get a unique referral link to share with clients, which is managed through the PartnerStack platform.
Key Features:
Session Recordings:
It allows resellers to filter session recordings using user attributes and offer personalized solutions for clients.
Heatmaps:
You can offer heatmaps to visualize user interactions on websites, helping clients identify areas that drive conversions.
Funnels:
This feature lets resellers pinpoint drop-off points in conversion flows, which provides actionable insights.
API:
It lets you automate data exports and processes, saving time and making the process more efficient.
Why Choose Hotjar?
It helps you generate income by referring easily. You get to expand your business and also have a powerful analytics. The whole process is made too much simple so you get your payments easily without any delay.
9. EngageBay:

The digital marketing reseller program by EngageBay lets you white label and resell its marketing, sales and customer support software. So, indirectly you can customize everything and sell it to clients.
Key Features:
White-Label
Engagebay lets you sell the product as your own by completely removing its branding. So you become the owner.
Pricing Structure:
You get to set your own pricing. No matter, how much you are paying to EngageBay for one plan, you can keep the margin as per you want to clients.
License Management:
You can easily add more licenses and manage as the business grows.
Why choose EngageBay?
Create an additional revenue stream for the business. It offers resources, tools, training, and support. You can offer clients a scalable solution that grows with their business needs.
10. Zendesk

Zendesk keeps on updating its features with the latest tech evolving. Hence, it has become a great choice for those who are seeking to automate everything in their processes. You can represent Zendesk confidently to clients.
Key Features:
Affiliate Marketing
Partners can earn a 25% one-time commission for each referral purchase. You can also benefit from recurring payouts on subscription renewals and upgrades.
Integration
It allows resellers to integrate the solutions into their offerings while maintaining brand identity.
Easy functionalities:
The high tech features aren’t complex. They are easy to use and even beginners can partner up with Zendesk.
Why Choose Zendesk?
It offers programs on three levels: Affiliate, Select, and Master partners. You can through referrals, resale discounts, implementation services or app development. Its reputation helps resellers attract clients that are looking for proven customer acquisition and experience solutions.
11. HubSpot

It offers a partner program for agencies, service providers and resellers who want to grow their business and use the best technology. It offers various programs such as Solutions partner program for businesses that offer services related to marketing, sales, web design, etc.
Affiliate program to earn commissions by referring new customers by using unique affiliate links. StartUp partner referral program, which is designed for accelerators, incubators and VCs.
Key Features:
Recurring Commission
You get 30% monthly recurring commission for up to 1 year and a 180 day cookie window.
Support:
You get to access a full resource center built for success, track performance and get help from affiliate team.
Scalability:
Grow with the SaaS reseller program and earn more with increase in number of clients.
Why Choose HubSpot?
As a partner you can expand service offerings by adding the platform to your portfolio. You get resources, courses and support to effectively utilize the platform. The tools can lead to increased client satisfaction.
12. Keap

With Keap you have to get self-paced online training and a practice project. The average time to complete certification is 10-24 working hours, depending on the familiarity. After this you are allowed to resell its CRM and business automation platform, offer implementation and sales consulting and services, and earn recurring commissions.
Key Features:
Certification and Training
The Keap Partner Program includes a certification process that equips resellers with in-depth knowledge of Keap’s products and best practices.
Affiliate marketing:
You can earn 20% recurring commissions for one full year for each referral that becomes a paying customer.
Co-branding:
Certified partners can integrate Keap’s solutions into offerings to maintain their identity.
Why Choose Keap?
Keap is best for small business and hence you get to represent it with ease to business owners. All the certified partners are assigned a dedicated Partner coach. You gain access to supportive community across the globe.
13. Webflow

It is a visual web development platform that SaaS resellers can use to create and manage high quality, visually appealing websites for their clients. It also excels in SEO optimization, content creation and ongoing website maintenance.
Key Features:
Partner Program:
It offers a certified partner program for active freelancers and agencies who service clients and build on Webflow.
Subscription-based Revenue:
This structure allows resellers to earn commissions not just on the initial sale but also on every subsequent payment.
Commission Rates:
Reseller commissions often start from 20% of the subscription fees.
Diverse Partnership Models:
Resellers can engage in various partnership types, including affiliate marketing, white-labeling products, and co-marketing initiatives.
Why Choose Webflow?
Webflow offers design freedom so you can create unique and branded websites. It has visually simple interface for website creation. It can be integrated easily. You can build high quality landing pages.
14. Klaviyo

Klavyio is better for email marketing and a versatile automation platform. It allows businesses to become agencies or the other agency partners. Also offers tools, training and resources to help them grow business and work on customer relationship.
Key Features:
Revenue Share:
Resellers earn a percentage of the Monthly Recurring Revenue (MRR) for referred accounts. The commission rates are tiered based on the partner’s level:
- Silver Tier: 10% for 12 months.
- Gold Tier: 15% for 16 months.
- Platinum Tier: 20% for 24 months.
- Elite Tier: 20% for 24 months
Partner Directory Listing:
Higher-tier partners are listed in Klaviyo’s directory, increasing visibility and credibility.
Managed Accounts:
Partners managing accounts receive indefinite commission payouts. The percentages range from 2% to 4%, depending on the partner tier3.
Why choose Klaviyo?
Klaviyo partners with tools, training and support to help SaaS reseller grow business and build profitable models. It has a dedicated partner manager and portal with resources for lead generation, client health dashboards and more. It aims to create a profitable ecosystem for its partners, offering lower total cost of ownership.
15. GoDaddy

The GoDaddy Reseller Program lets people and businesses sell many GoDaddy products. These include domains, hosting, SSL certificates, and website builders. Resellers can offer these items under their own brand. It provides flexibility and scalability. You also get tools like WordPress integration and detailed sales analytics.
Key Features:
Set Your Own Margins:
Unlike traditional commission-based models, GoDaddy allows resellers to set their own prices and margins on products.
Customizable Storefront:
Resellers can create a branded online storefront that looks like their own business.
White-Label Products:
GoDaddy provides white-label solutions, allowing resellers to offer products under their own brand.
Payment Processing:
GoDaddy handles payment processing, eliminating the need for resellers to establish their own merchant accounts.
Why Choose GoDaddy?
Don’t worry about setting up your own payment processing; GoDaddy handles payments for you. Use management features to track customers, sales, and more. GoDaddy provides free products to help you along the way.
Summing it Up:
SaaS resellers can earn more if they have a strategy first hand. Compare all the softwares and select the one that you are expert in or even if you are starting as a beginner then watch out for good user-friendly interface software such as CrmOne and Centripe.
The global outreach has become a necessity. It lets you earn easily by having more recurring revenues as you have more clients. Integration is another factor to look for. Overall, there are many benefits for such resellers and their business grows along with increase in client base.
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