13 Best ActiveCampaign Alternatives: Features, Pros, and Cons

In our ever-expansive digital world, businesses are always dependent on email marketing software. They rely so gravely on it because it helps them connect with customers and enhances customer relationships. In the pool of email marketing software, ActiveCampaign has undoubtedly emerged as a leading tool. However, one can get prompted to look for ActiveCampaign alternatives. Primary reasons could be that it is too expensive or lacks certain features. .

There are many competitors of ActiveCampaign, which offer a range of features with better pricing and experiences. This blog will explore 13 top ActiveCampaign alternatives, highlighting their features, pros, and cons. Let’s dive in!

Why people are looking for ActiveCampaign Alternatives:

Feature Needs: It is possible for ActiveCampaign to be devoid of some features that other businesses are looking for. For instance, it does offer several automation features, but it might only cover some of the specific needs of a diverse marketing team or sales department.

Cost Considerations: ActiveCampaign can be expensive, especially for small businesses or startups. But if you want a free plan or a more budget-friendly option, there might be better options than ActiveCampaignure.

Usability and UI: it can be quite confusing for some users to decode ActiveCampaign’s interface. A simpler, more user-friendly design might be preferable for organizations that wish to swiftly and easily set up email marketing campaigns.  

Customer Support: There are mixed reviews about ActiveCampaign’s customer support. Some users report slow responses or less helpful answers, which can be frustrating when trying to resolve an issue quickly.

As we can see from these imitations, it is quite understandable to consider an ActiveCampaign alternative. Whether it’s for better pricing, more specific features, easier use, or better customer support, there are many reasons to consider other options.

What to Look for in an ActiveCampaign Alternatives?

Key Features:

You must always prioritize the key features while opting for email marketing and marketing automation software. These essential features are automated email sequences, CRM capabilities, and lead generation tools. The software should offer a user-friendly email editor allowing drag-and-drop email creation. It should also provide pre-built email templates and a landing page builder for easy setup. Other important features are sales automation, lead scoring, and A/B testing to improve your campaigns.

Pricing:

Another very important factor is pricing. When it comes to small businesses, affordability is always their objective. Consider whether you need multi-user access or advanced e-commerce tools like abandoned cart reminders. Choose a plan that offers the best value, whether a starter or a more comprehensive package.

Ease of Use and Support:

A user-friendly interface should always be on your checklist. The reason is that it ensures easy navigation for all the team members. Thus, it promotes inclusivity. Therefore, exploring the tools with a drag-and-drop email builder and a user-friendly email editor is essential. Good customer support is also necessary. Make sure plenty of resources are available, like tutorials and support teams, to help when needed.

Scalability:

Last but not least, one of the most important characteristics is scalability. As your business expands, your software must be able to grow with it. While parallel developing with your business, it should provide more advanced features on your requirement basis. This ensures you will keep the tool as your business expands. As you grow, look for software that can handle more contacts, emails, and lead-generation tools.

The 13 Best ActiveCampaign Alternatives

1) CrmOne – A Strong Email Marketing Software Option

Of all the competitors, CrmOne is an excellent Alternative to ActiveCampaign. We call it all-in-one marketing automation software. This is because it includes strong customer relationship management (CRM) with advanced email marketing capabilities. The mechanism of CrmOne is such that it is designed specifically for businesses to manage their customer interactions. Furthermore, it automates their marketing efforts and streamlines their sales processes. It’s a versatile platform that caters to the needs of both small businesses and larger enterprises.

CrmOne offers a wide range of features, making it a compelling choice for businesses looking for an alternative to ActiveCampaign.

Features:

✔️ Marketing Automation:

CrmOne offers advanced marketing automation tools, allowing businesses to create targeted campaigns based on customer data. It supports email campaigns and SMS messages, ensuring every message is relevant and timely across channels.

✔️ Drag and Drop Editor:

The drag-and-drop editor is a key feature of CrmOne, making it easy to design landing pages, emails, and forms without any coding skills. It’s user-friendly and perfect for both beginners and experienced marketers.

✔️ Email Template Builder:

With a built-in email template builder, users can quickly create attractive emails. CrmOne provides pre-designed templates that can be customized using the drag-and-drop editor, or you can create templates from scratch.

✔️ Advanced Marketing Automation:

CrmOne includes advanced marketing automation features like automated workflows, lead scoring, and segmentation, helping to send the right messages at the right time and improve engagement rates.

✔️ Customer Relationship Management (CRM):

CrmOne functions as a customer relationship management tool, tracking all customer interactions, such as emails, phone calls, and social media, in one place to build stronger relationships.

✔️ Create Custom Reports:

The platform allows businesses to create custom reports to track the performance of email and targeted campaigns, helping optimize marketing efforts.

✔️ Integration and Flexibility:

CrmOne integrates well with various tools and email marketing platforms, providing flexibility for businesses looking to combine it with their existing systems.

Pros of CrmOne

• Comprehensive Marketing Automation: CrmOne offers a wide range of marketing automation tools, making creating and managing targeted campaigns easy.
• User-Friendly Interface: The drag-and-drop editor and intuitive design make it easy for anyone to use, regardless of their technical skills.
• Robust CRM Capabilities: The built-in CRM helps businesses manage their customer relationship management activities effectively.
• Advanced Features: With advanced marketing automation and custom report options, CrmOne is a powerful tool for businesses looking to enhance their marketing strategies.
• Flexibility: The platform integrates well with other email marketing platforms and tools, providing flexibility for businesses with diverse needs.
• Free Plan: CrmOne offers a free plan for small businesses or those just starting out. This allows users to try out the platform’s features without any financial commitment.

Cons of CrmOne

• Learning Curve: While CrmOne is user-friendly, it has many features that might take time for new users to learn and fully utilize.
• Limited Advanced Features on Free Plan: Some of the more advanced features are not available on the free plan. Users may need to upgrade to access the full range of tools.
• Customization Options: The drag-and-drop editor is a powerful feature. However, some users need help with the customization options compared to other email marketing tools.

CrmOne is a versatile and robust marketing automation software that offers a lot of value for businesses looking to enhance their marketing efforts.

Its comprehensive features, ease of use, and flexible integration options stand out as a top ActiveCampaign alternative. Whether you are a small business or a larger enterprise, CrmOne has the tools you need to manage your email marketing campaigns effectively and build strong customer relationships.

2) Brevo – Effective Marketing Automation Software

Brevo is a user-friendly alternative. Its specialty is that it is designed for businesses of all sizes. Brevo puts forth a variety of features for users. The essential ones are inclusive email campaigns, SMS marketing, and CRM capabilities. Bravo is known for its simplicity and ease of use, making it a great choice for beginners.

Bravo provides advanced segmentation, allowing businesses to create personalized campaigns based on customer behavior and purchase history. It also includes landing pages, reporting tools, and marketing automation features.

Pros:

• It consists of a straightforward interface. Hence, it is easy to use.
• It offers a very intriguing free plan with limited features. However, if you go for the paid plans, it generously supports unlimited contacts and emails.

Cons:

• One of the limitations is with advanced marketing automation features.
• There needs to be more scope for customization options for landing pages.

3) Omnisend

Omnisend is a marketing automation product explicitly designed for online retailers. It makes managing your email and advertising campaigns simple by integrating with a number of eCommerce platforms.

Omnisend offers advanced segmentation, purchase history tracking, and multi-channel marketing, including SMS and social media ads. It also provides landing pages and reporting tools.

Pros:

• It offers seamless integration along with eCommerce platforms.
• It has advanced segmentation features for targeted marketing.
• It generously offers an exciting free plan for up to 500 emails per month.

Cons:

• It has a limited functionality outside of eCommerce.
• Users will have to choose higher-tier plans for an advanced marketing automation feature.

4) Drip

Drip is an effective marketing automation tool made for digital marketers and e-commerce companies. It emphasizes client interaction and tailored campaigns.

Drip offers advanced marketing automation, email campaigns, and personalized campaigns based on customer behavior. It also has robust reporting tools and supports integration with popular eCommerce platforms.

Pros:

• Excellent for creating personalized campaigns.
• It consists of detailed reporting tools for tracking performance.
• It offers users an enticing 14-day free trial plan to test its features.

Cons:

• Higher pricing compared to some competitors.
• It can be complex for beginners.

5) HubSpot

HubSpot is well known for its automation marketing solution. It offers exhaustive features. These include practical tools for email marketing, CRM, and sales. It’s ideal for businesses looking for an all-in-one platform.

HubSpot’s main features include landing pages, advanced segmentation, and email marketing. It also comes fully furnished with comprehensive insights into customer behavior and reporting tools

Pros:

• It is an all-in-one platform with comprehensive features.
• Free plan available with basic features.
• Scalable, suitable for businesses of all sizes.

Cons:

• It can be expensive as you scale up.
• The learning curve is due to the vast number of features.

Read More: Top 10 Best HubSpot Alternatives to Consider for Your Business

6) MailerLite

MailerLite is a user-friendly ActiveCampaign alternative that offers straightforward email marketing tools. It’s perfect for small businesses and those new to email marketing.

MailerLite provides a drag-and-drop editor, landing pages, and email campaigns. It also includes advanced segmentation and basic reporting tools.

Pros:

• Simple to use with a clean interface.
• Offers a free plan for up to 1,000 subscribers.
• Affordable pricing for paid plans.

Cons:

• Limited features compared to more advanced platforms.
• Basic reporting tools.

7) Mailchimp

Mailchimp is one of the most popular email marketing platforms and a strong ActiveCampaign alternative. It’s known for its ease of use and extensive integrations.

Mailchimp offers email campaigns, landing pages, and advanced segmentation. It also provides marketing automation features and reporting tools.

Pros:

• Free plan available for up to 500 contacts.
• User-friendly with a drag-and-drop editor.
• Extensive integrations with other tools.

Cons:

• Limited features on the free plan.
• Pricing can be high for larger lists.

Read More: Top 24 Mailchimp Alternative to Consider in 2024 (Free and Paid)

8) Campaigner

Campaigner is a robust marketing automation software that offers advanced email marketing features. It’s ideal for businesses looking for advanced marketing automation capabilities.

Campaigner provides personalized campaigns, advanced segmentation, and reporting tools. It also supports unlimited emails on paid plans.

Pros:

• Powerful marketing automation features.
• Supports unlimited emails.
• Provides a 30-day free trial.

Cons:

• The interface can be overwhelming for beginners.
• Higher pricing tiers.

9) Salesmate

Salesmate is a versatile CRM and marketing automation solution designed to streamline sales and marketing efforts. It’s great for businesses that need a combination of CRM and email marketing.

Salesmate offers email campaigns, advanced segmentation, and reporting tools. It also includes customer relationship management features.

Pros:

• Combines CRM and marketing automation in one platform.
• Offers a 15-day free trial.
• User-friendly interface.

Cons:

• Limited email marketing features compared to dedicated platforms.
• Pricing may be high for small businesses.

10) Klaviyo

Klaviyo is a marketing automation software designed for eCommerce businesses. It’s known for its ability to create personalized campaigns based on customer behavior.

Klaviyo offers advanced segmentation, email campaigns, and reporting tools. It also provides landing pages and integration with eCommerce platforms.

Pros:

• Excellent for eCommerce businesses.
• Provides advanced segmentation.
• Offers a free plan for up to 250 contacts.

Cons:

• It can be pricey as your contact list grows.
• Learning curve for new users.

11) GetResponse

GetResponse is a comprehensive email marketing platform offering various features for businesses of all sizes. It’s a versatile tool for email campaigns and marketing automation.

GetResponse includes advanced segmentation, landing pages, webinars, and reporting tools. It also offers marketing automation features.

Pros:

• Extensive range of features, including webinars.
• Free plan available for basic features.
• Easy to use with a drag-and-drop editor.

Cons:

• Advanced features require higher-tier plans.
• It can be expensive for larger lists.

12) ConvertKit

ConvertKit is a user-friendly ActiveCampaign alternative tailored for content creators, bloggers, and small businesses. It focuses on simplicity and ease of use.

ConvertKit offers email campaigns, landing pages, and reporting tools. It also includes basic marketing automation and advanced segmentation.

Pros:

• Simple and easy to use.
• Free plan available for up to 1,000 subscribers.
• Great for creators and small businesses.

Cons:

• Limited features compared to more comprehensive tools.
• Higher pricing for advanced features.

13) AWeber

AWeber is a well-established email marketing platform that provides essential tools for email marketers. It’s a reliable ActiveCampaign alternative with a long track record.

AWeber includes email campaigns, landing pages, advanced segmentation, and reporting tools. It also offers basic marketing automation.

Pros:

• Easy to use with a drag-and-drop editor.
• Free plan available for up to 500 subscribers.
• Strong customer support.

Cons:

• Limited automation capabilities.
• Outdated interface compared to newer platforms.

These tools provide a variety of features and options, making them some of the best ActiveCampaign alternatives for different types of businesses and needs.

How to Choose the Right Alternative for Your Business

Choosing the right email marketing solution for your business is crucial. Here are some tips to help you make the best decision.

✔️ Evaluate Your Needs

Start by assessing your business needs and goals. Think about what you want to achieve with your email marketing strategy. Do you need contact management? Are email templates important for your campaigns? Do you require transactional emails or SMS marketing? Understanding your needs will help you narrow down the options and choose a tool that fits your requirements.

✔️ Trial and Testing

Most email marketing solutions offer a free tier or a free trial. Take advantage of these offers to test the software before committing to a paid plan. This allows you to explore the features, check the ease of use, and see how well it integrates with your existing sales platform.

✔️ Comparison

When comparing tools, look at the features, pricing, and customer support. Check if the tool offers landing page builders, email templates, and SMS marketing. Compare the paid plans to see what fits your budget.

✔️ Long-Term Scalability

Think about the future growth of your business. Choose a tool that can scale with you as your business grows. Look for email marketing solutions that offer flexible plans and can handle more contacts and features as your needs expand. A tool that supports scalability will save you from having to switch platforms later on.

By carefully evaluating your needs, testing different options, comparing features, and considering long-term scalability, you can find the right email marketing solution for your business.

Conclusion

In this blog, we explored 13 top ActiveCampaign competitors that offer various features to enhance your email marketing automation. Each tool has its own strengths, from contact management and SMS marketing to creating email templates and handling transactional emails. Finding the right alternative to ActiveCampaign can significantly boost your email marketing efforts and support the growth of your business. Choosing a tool that aligns with your specific needs and goals is important.

We encourage you to explore the marketing automation tools listed and select the one that best fits your needs. Whether you’re a small business or a large organization, there’s an option for every marketing team. Consider trying CrmOne or any other tool that stands out to you. We’d also love to hear your thoughts! Feel free to leave comments about your experiences or any questions about these tools.