Has social media overshadowed email marketing? 59% of B2B marketers cite email as their top channel for revenue generation. The answer lies in the data.
You can never under-estimate the impact of a B2B email marketing examples or campaign. Once you have sourced the data, you can use emails for every stage, like welcoming them offering them products, giving them valuable information and build a strong customer relationship.
Emails aren’t just a medium to connect but to build trust among audiences. There were many people who predicted that GenZ and Millenials would stop using emails. But look at this: 67% of Gen Z and 59% of Millennials report using their smartphones for email.
What is B2B email marketing?
It is a productive communication between businesses. It’s using email marketing campaigns to connect with other companies, not individual consumers.
Reaching out with specific messages to decision makers is always better. This builds connections and creates leads. It delivers valuable insights and solutions, not just flashy promotions. It helps businesses grow by nurturing partnerships through email.
1. Free Trial – CrmOne
You have to be confident enough to offer free trial if your business’s niche is servicing. CrmOne sends emails offering a free trial with a clear and concise subject line and calls to action. It clearly outlines what users can achieve during the trial—whether it’s simplifying sales, automating workflows, or enhancing customer relationships. This approach removes hesitation that allowing businesses to experience the value firsthand.
With CrmOne, you have the privilege of increasing sales and revenue through cold email marketing. This will make sure that you convert new prospects into potential customers. The AI email writer tool can be used to generate the highest quality emails with catchy subject lines. A free trial email isn’t just about giving access to features but actually, it’s about building trust and engagement. It is one of the best examples of B2B email marketing that attracts new customers.
How you can use it?
Offer free trials with a clear call to action, enticing readers to explore your solution and understand its value, thus growing potential business and aligning with effective B2B email marketing examples.
2. Drip Campaign – Zapier
Zapier uses a drip campaign to let their users know about ended free trial. They offer time-limited discounts to purchase the software. This is effective to stay in touch with users and convert them into paying customers.
How you can use it?
Drip campaign nurtures leads after a trial period. You can offer incentives to keep your brand top of mind and encourage continued use of software.
3. Personalized Email – Microsoft
We have always been curious about ‘what kind of emails’ are billion dollar companies sending to their customers. Well Microsoft sends personalized email recommendations via b2b email marketing.
This approach shows prospects that Microsoft understand their unique requirements and interests, thereby the chances of conversions are higher.
How you can use it?
Personalize email content based on user behavior to provide relevant product and service recommendations. Tailoring emails to individual interests can significantly boost sales and conversions.
4. Automated Email – Adobe
Adobe never fails to amaze us! I receive emails from Adobe too and it is one of the best b2b email marketing examples.
It sends automated emails after a user purchased Adobe Acrobat Pro DC. The email contains information about additional feature to make sure that they get the most out of the product.
This helps in building long-lasting relationships and pushes customers to continue product use.
How you can use it?
Send automated emails after purchase to inform customers about additional features and benefits. This proactive communication enhances the user experience and fosters brand and customer loyalty.
5. Business Update – Grammarly
Send them updates! How else they will know. Grammarly is a splendid App, and along with that they have strong marketing tactics.
They share business updates and new product features with current customers. It is an excellent way to nurture leads and give them more information about the business and what they are offering.
How you can use it?
Keep your audience informed about new products, services, and features through business update emails. This encourages leads to convert into clients and builds brand loyalty with existing customers.
6. Content Marketing – Trello
Trello is a project management platform, that expertly shares content from their blog with customers. Their main focus is to let people visualise their expertise and provide solutions to potential clients’ problems.
A great example of B2B email marketing because it helps you get more eyes on the content. It builds trust among customers, they can rely on the information and take further actions.
How you can use it?
By sharing valuable content like blog posts, you provide answers and solutions to your prospects, generating more leads and conversions for your company through effective email campaigns. You can even use CTA at the end of the email for quick actions.
7. Welcome – PayPal
‘Received payment of $….’ Paypal is one of the most used payment apps in the USA. But how do they onboard new customers?
They send welcome emails to new email subscribers or customers. Give a brief introduction about their brand se the tone for the relationship. It is the first step in creating a strong business to business email marketing strategy.
How you can use it?
Welcome new subscribers by introducing your brand and setting the stage for a valuable relationship, ensuring they feel valued from the start of customer journey.
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8. Event – Asana
Asana sends event emails to attract new customers and persuade people to use their services. It works simply and uses fewer graphics and more quality content, but it is efficient.
0This highlights the importance of AI email marketing for B2B lead generation. The sourcing of leads becomes easy, people don’t like direct sales, but they are inclined to indirect sales, hence Asana uses these tactics to make new customers.
How you can use it?
Promote your online workshops or events through informative and helpful content and educational emails, enticing readers to participate and learn more about your solution.
9. Case Study– Mixpanel
Mixpanel uses in-depth case studies to further generate leads and more customers. It focuses on customer satisfaction to achieve more results. A great example of B2B email marketing because it shows the value of their product.
It’s a unique approach but effective one. Customers do like to know whether the products are used by others too and if it is reliable or not. Hence, giving them an idea or sending them brief of case study is amazing.
How you can use it?
Use case studies to showcase how your product has helped other businesses succeed. Highlight the challenge, solution, and results to create a compelling narrative.
10. Client Gift -Greetabl
Greetabl uses emails focusing on high-quality content to engage customers, strengthen business relationships and increase brand loyalty, offering a straightforward solution for corporate gifting. The subject line asks: ‘Have you found the perfect client gift?’
How you can use it?
Offer solutions that nurture long-term relationships, emphasizing ease of use and readily available support, exemplifying successful B2B email marketing.
11. Update – RCN
RCN, an internet provider, proactively sends ‘storm update’ emails to keep customers informed, demonstrating care and promising responsive service during potential outages.
This builds trust and manages expectations. Such emails create an opportunity for recurring customers because they feel obliged to your brand.
How you can use it?
Provide updates, focusing on the recipient’s best interests and setting expectations, which reinforces your commitment to customer satisfaction.
12. Newsletter -Athletic Greens
Athletic Greens establish thought leadership by citing expert answers about product benefits in their emails.
It answers potential customer questions about the product’s value. It’s like having an upgraded FAQ, even you can connect easily with their brand, send them your questions and they will answer it.
How you can use it?
Use professional expertise to sell your product, answering critical questions potential buyers may have effectively using email campaigns to build trust and credibility.
13. Promotion – Etsy
Promotional emails are crucial from a ‘marketing’ point of view!
Etsy’s promotional emails showcase user-made items and feature artists from around the world, presenting a golden opportunity to highlight popular products across the Etsy community.These emails include time-bound CTAs and discounts.
How you can use it?
Let your products speak for themselves, showcasing them as art and including time-sensitive offers to encourage immediate action. A good example of B2B email marketing for platforms.
14. Partners Program – Shopify
Shopify uses informative email campaigns to bring more awareness to their Partners Program by showing how it helps create value for their brand.
Of course, editor’s note: the tone of the email is personalized so that the target audience can welcome it and understand the context.
How can you use it?
Create partner programs with an email marketing campaign, to reach out, showing how partnerships benefit both parties and create mutual value, a key strategy in business-to-business email marketing.
15. Product Update – InVision
InVision effectively keeps subscribers informed about product updates. Keeping users informed is an integral element for fostering long-lasting relationships and brand loyalty.
How you can use it?
Share your product updates to keep your customers engaged and build strong relationships, turning them into loyal brand advocates, perfect example exemplifying successful B2B email campaigns.
16. Webinar Invitation – Semrush
Semrush uses webinar invitation emails to attract new customers and persuade them to use their services to fix their problems. When you talk about users problems the chances of conversion becomes higher.
The emails promote online workshops by being informative. They keep the educational content well-oriented towards a more systematic approach.
How you can use it?
Promote your online workshops through informative emails and web pages, enticing readers to participate and learn more about your solution, fitting seamlessly into B2B email marketing strategies.
17. Customer Story- Xero
If you shop from e-commerce apps such as Amazon, then there are customer pictures with the products. What does it say? Simply ‘trust’ and ‘confidence’.
Xero employs customer story emails to showcase how their product has helped other businesses succeed, highlighting the challenge, solution, and positive results to create a compelling narrative.
These emails drive sales results.
How you can use it?
Share detailed case studies to demonstrate how your product or service has driven success for other companies, improving your B2B email marketing.
18. Team Collaboration – Slack
Slack App is simple and better for offices. It utilizes email campaigns to promote better team collaboration, highlights the new features here.
It shows how effective communication can boost productivity by keeping the whole team aligned. The goal is to solve common workplace challenges.
How you can use it?
Create email campaigns that showcase the benefits of collaborative tools, emphasizing how they solve communication gaps and enhance overall team efficiency, a crucial aspect of B2B email marketing.
19. Networking Opportunity – LinkedIn
LinkedIn uses email to connect professionals with relevant professionals in networking. It promotes events, groups, and resources that are better for industry connections.
They keep their content deviated towards professionalism because that’s the basis of this platform. They avoid using unnecessary images and instead focus on great content in their email b2b email campaigns.
How you can use it?
Curate and promote networking opportunities through targeted email campaigns, connecting professionals with valuable events, groups, and resources to foster industry collaboration, a great strategy for email marketing for B2B.
20. Usage Report – Zoom
I remember Zoom from the Covid-19 days. When its users sky-rocketed. During that time, Zoom was its peak and added more than ever customers.
One of the backbone during that time was its email tactics. It sends regulars usage report emails to administrators, that gives insights into meeting activity, user engagement and overall utilization. This shows the powerful tool it is and the users are more inclined to utilize its features.
How you can use it?
Provide administrators with regular usage reports via email, offering valuable data insights to help them optimize platform utilization and maximize ROI, which is a highly effective B2B email marketing tactic.
21. Customer Feedback – SurveyMonkey
The name itself is the aim of SurveyMonkey. It effectively uses email campaigns to gather customer feedback.
Then, it focuses on improving the offerings based on user experiences. SurveySoliciting feedback via email is a practical example of email marketing for B2B businesses.
How you can use it?
Implement automated email campaigns that use surveys to improve your product development and customer satisfaction.
22. Data Visualization Newsletter -Tableau
Another example of newsletter but this one is more deviated towards visual representation. It has visually engaging newsletter demonstrating the platform’s power.
It aligns with effective business to business email marketing strategies because it highlights capabilities. It shows all the main qualities in a single email, hence the user don’t have to go anywhere else.
How you can use it?
Create newsletters showcasing user-generated content, demonstrating your product’s versatility.
23. Security Update – Atlassian
Atlassian prioritizes security by sending timely updates on vulnerabilities and patches, reinforcing data protection.
This builds trust, a critical element in B2B email marketing. Sending such emails, gives an assurance to customers that Atlassian cares for their data.
How you can use it?
Proactively communicate security updates to customers. This transparency demonstrates your commitment to data protection and solidifies trust.
24. Cost Optimization- AWS
AWS sends targeted emails with cost optimization recommendations, offering value to clients by helping them reduce expenses.
However, before doing it, they separate out the data from those who are more conscious about cost. Sending the same email to everyone isn’t compatible with business tactics.
How you can use it?
Offer proactive cost optimization advice via email, providing customers with personalized recommendations on how to reduce expenses and maximize the value of your product or service.
25. Integration Spotlight – Google Workspace
Google Workspace highlights integrations with other business tools, demonstrating the platform’s flexibility.
These email campaigns showcase how they can easily integrate into existing workflows.
How you can use it?
Showcase integrations, highlighting versatility and seamless integration. These integrations can significantly drive business.
26. Meeting Reminder – Calendly
Calendly uses automated meeting reminder emails to reduce no-shows and improve time management for participants.
Simple, traditional but very effective way of doing it. This features needs to be highlighted because of changing dynamics in business.
How you can use it?
Implement automated meeting reminders and smooth scheduling for customers, which is a subtle yet effective form of B2B email marketing.
Conclusion:
Among b2b email marketing examples, you can adapt the ones that suit your company policy. You have to take care of 2 things: first the trends and second mixing trends with your products. There are numerous b2b digital marketing and email campaigns that have been proven out to be yielding higher ROI.
Sales and your marketing efforts are both dependent on each other. While email marketing is cost effective, it can bring in more revenues compared to any other marketing tactics. Reason being the privacy of having one to one conversation with your clients, offering personalization and customizing offers as per their needs.
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