When you know the wonders SMS marketing can do, you will use it for every campaign. From festival greetings to birthday specials to sms marketing campaigns, this is most effective marketing. One that finds a place in the heart of customers and increases your brand value.
Small businesses who are low on budget should definitely know about the benefits of SMS marketing. It will increase your sales because it is easy for customers to shop by just a link in a short message service call. Make them feel importance and they will visit your brand again and again.
52% of consumers have bought a product due to an SMS marketing message. This shows how significant it is. While social media marketing is making its name, there are many famous brands and companies who are using promotional text messages and messaging to advertise their products and build a reputation.
What is SMS marketing?
Small businesses want more output, and of course, it’s a simple strategy to keep on doing the more impactful things. Using SMS marketing software, you can send promotional messages, let your customers know about new products launching soon, ask for feedback, and more.
Every customer have mobile phones with them and with access to text messages so easy, the chances of opening it becomes higher. SMS messages capture immediate attention, with 90% of texts read within three minutes of receipt.
This can be used by small businesses to drive quick action on promotions or reminders. You can reach a wide audience without an increase in costs.
Benefits of SMS Marketing are:
1. Less Cost
When it comes to marketing, the most common question is, ‘How much should be spent?’ That’s obvious because the effectiveness of the overall marketing strategy depends on it and the return it brings.
Text message marketing is recognized for being less costly, that’s why it becomes a preferred choice for businesses with limited budgets. Cost of sending SMS varies depending on the provider and the pricing model used.
SMS marketing costs range from $0.01 to $0.055 per message, with some providers offering rates as low as $0.0095 per SMS.
Primarily there are two pricing models: pay-as-you-go and subscription based. Pay-as-you-go models charge per message sent, which is suitable for businesses with unpredictable messaging needs.
Subscription models offer a fixed number of messages per month, with additional messages available at a set rate.
While SMS marketing is cost-effective, its ROI can vary. It is generally reported to offer a return of around $5 for each dollar spent, though this can fluctuate based on campaign effectiveness and audience engagement.
Compared to email and social media marketing, when you use bulk SMS service it turns out to be more effective. The build up is strong because you have large number of audience to reach out to.
2. Easy way to reach Customers
Everyone uses cell phone! And messages are easily visible to the phone calls the customers. Using SMS marketing software you can send messages just at the right time, so the chances of opening it becomes more.
Customers don’t want to spend more time scrolling and looking for your brands. When you have sent message, and it’s unread in their inbox, all they have to do is tap on it and look at the content. It’s smooth and easy to do.
SMS messages are delivered to mobile users almost instantly, with most messages being read within minutes of receipt.
SMS has an impressive open rate of 98%, which is much higher than email or social media, so a large portion of the target audience can see it.
Unlike email or social media, SMS does not require an internet connection to receive or send text messages. This makes it accessible to a broader audience, including those with limited internet access.
SMS works on all mobile phones, including basic models, making it a universally compatible marketing tool for all mobile carriers and devices.
Read more related topics: Texting CRM & Text Message Marketing Examples
3. More Sales, Increased ROI
When you reach wider audience and the ease of opening your message is high, the chances of sales are automatically increased.
The first rule of Sales is ‘Reach to more audience.’ Then, it comes down to probability, which keeps on increasing.
A key benefits of SMS marketing is its ability to deliver time-sensitive promotions delivered directly to customers’ homes. These can create urgency so customers feel pushed to make quick buying choices.
SMS enables interactive campaigns like customer surveys or contests that engage customers more. Engaged customers are more likely to make purchases, boosting sales.
Coming back to the costing point. The low cost of sending SMS messages lets the business run many campaigns without worrying about money.
Sending exclusive deals or early access alerts via SMS can boost customer loyalty. This encourages customers to pick your business over others, which can lead to increased sales.
4. Build Brand Reputation
‘How do you build brand loyalty and Reputation?’ Is it by doing a lot of marketing, or a lot of promotions? These two are a booster part, the fundamental one is to reach to your customers, understand their problems and solve their issues.
Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.”
People don’t talk about brands who just showcase their products and try to sell, sell and sell. They talk about brand who they are familiar with, know everything about the brand and feel proud of being connected with it.
“Connect Instantly, Build Forever.” AT&T uses this tagline, and it directly touches the hearts of customers. They are talking about the long-term relationships and benefits of customers rather than their product.
Building a brand reputation requires you to be creative, to give thought to every campaign before launching it, and to align your content with trends but not deviate from the main thing, the seamless customer experience and journey i.e., ‘Customer-centric.’
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5. Easy to personalize
SMS are easy to personalize. They are concise and using emoji’s, giving a bit of creativity, using AI for text messaging, will all sum up to create an impactful SMS.
SMS marketing software uses automation to segment the data. Then create customer profiles automatically and your team can then take customer data and build up the message accordingly.
Make sure to greet with the names of the customers, offer products that they need, and even you can do cross-selling by analyzing their history.
You can use images and MMS to do extra-ordinary things for your customers. The visualization increases the chances of interaction.
Text messaging lets your customers chat one-on-one with you. This keeps their privacy, so they feel safe and confident talking to you.
Businesses can boost conversion rates by tailoring messages to fit the customer’s preferences, likes and habits.
It helps businesses build relationships. They can send personal messages that recognize customer milestones and offer special rewards.
By using details like the customer’s name, past buys, or upcoming events, businesses can make their offers feel relevant and urgent.
6. Instant Delivery
Send, Received! That’s how fast SMS works. It lets you reach customers in less time. Time-sensitive communications are crucial. This includes flash sales, limited-time offers, time-sensitive information, and urgent updates.
Unlike emails, which may take hours to be opened, SMS messages are typically read within minutes of delivery. SMS is a great way for businesses to connect with customers quickly.
SMS messages arrive on customers’ mobile devices almost instantly, reaching recipients in seconds. Most are read within three to five minutes, and 95% are opened in the first three minutes.
More than 80% of consumers reply to SMS messages within five minutes. This shows how engaging this medium can be.
Using instant delivery in SMS marketing helps make campaigns more effective. Small businesses can use this to send text notifications with timely reminders, exclusive offers, or updates to remind customers.
For example, sending a time-limited discount by SMS makes customers feel urgent. This can push them to buy quickly.
7. Less Competition
In SMS marketing, the visibility and engagement both are higher. With fewer messages to compete with, your business can enjoy higher open and response rates than other channels.
Businesses using SMS marketing can reach their target audience more directly and effectively.
Being an early adopter of SMS marketing can give you a big edge. The market is set to grow a lot in the next few years.
Note: Only about 60.3% of companies use SMS marketing. This is much lower than the 87% that use email marketing. The mobile marketing sector is set to grow by 18% each year.
This rise brings more competition. It also has more brands and gives early adopters a chance to profit from the trend.
As more companies use SMS marketing across multiple channels, those already using it can adapt better and continue to benefit from this channel.
8. Easy to Set Up and Scale
Unlike social media marketing you don’t need an expert team for SMS marketing. It is very easy to set up. Another great benefits of using SMS marketing.
This simplicity allows businesses to launch campaigns quickly and adapt to changing market conditions quickly.
Do this:
- Clearly outline what you aim to achieve with your SMS marketing, such as increasing sales or boosting customer engagement.
- Gather phone numbers from customers who have explicitly opted in to receive messages.
- Select a suitable SMS marketing platform that offers features like automation, customization, and compliance tools.
- Create concise and personalized messages that resonate with your audience.
The scalability of SMS marketing is another significant advantage. Whether you need to send a few hundred or tens of thousands of messages, SMS platforms can handle the volume efficiently.
SMS platforms can handle large volumes of messages. The future of this marketing channel is positive because of the growing mobile marketing sector. The cost will remain relatively low even in the future.
9. Multi-purpose Channel
With SMS marketing you can make marketing text messages serve different purposes. You can share a message about your brand. Let customers know about new products. Give them a sneak peek of your upcoming launch. Remind them about cart abandonment. Send personalized messages for birthdays, anniversaries, and more.
SMS is effective for promoting products, services, or events and for keeping customers informed by sending special offers and discounts.
It’s often used to send appointment reminders, transaction confirmations, and important updates.
It builds customer loyalty by sending personal messages with exclusive discounts and offers. This creates a sense of exclusivity. Businesses also use SMS to get customer feedback through surveys or polls. This helps them improve their services.
SMS marketing is used across various industries, including retail, healthcare, finance, and entertainment.
SMS can work well with other various marketing communications channels. For example, it can help promote social media contests or boost email newsletter sign-ups.
10. High Open and Conversion Rates
More the open rates, more is the conversion. This sums up all the above point. The way you create your message, the elements you add, personalizing the content of the message and then reaching out to your customer at optimum time, this all leads to higher open and conversion rates.
SMS marketing not only excels in open rates but also in conversion rates. Studies show that 72% of people have made a purchase after receiving a text from a brand.
This high conversion potential is linked to the targeted and timely nature of SMS messages, which can create a sense of urgency and encourage immediate action from recipients.
SMS CTRs are often higher than those of email marketing, with some reports showing up to 36% for SMS. 72% of people have made a purchase after receiving a text from a brand.
How the SMS should be?
With Marketing software, you get access to pre-built SMS marketing templates that can be utilized for various purposes.
Macy’s is a notable example of a brand that effectively uses SMS marketing. Macy’s sends unique deals and updates about sales to its customers, which has resulted in a significantly higher redemption rate compared to traditional email and marketing efforts.
Their SMS campaigns are personalized and timely and create a sense of urgency, encouraging customers to visit stores or shop online.
Here’s an example of an SMS marketing template that incorporates key elements:
Product Launch Template:
This template includes a personalized greeting, introduces the new product, offers a discount, and includes a clear CTA to visit the website.
Conclusion:
Among the above mentioned benefits of SMS marketing, there are more to it. Utilization is the key here. You have to be sharp to create strategies that are well aligned with your goals. Implementing SMS marketing software will automatically create a successful marketing campaigns that brings in more revenues.
Text messages can be used for varied purposes as seen above. Create brand awareness, understanding your customers, giving a two way communication option so your customers can have a conversation with you, personalizing for more engagement, etc. An cost-effective method that has proven out to be advantageous for small businesses.
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