20 Best AI Tools For SEO & How to Use in 2025

67% of businesses see an improvement in website content and quality when using AI tools for SEO. This has become a necessity for every business. Search Engine Optimization is the most organic way to bring traffic and once it is adapted fully, it can generate more traffic than any advertisement.

Every buyer is on the internet and the first thing they do before buying any product is to search for it. This gives an opportunity for businesses to drive more traffic to their websites by using the best SEO AI tools that can make search engine results increase sales thereby increasing ROI. Let’s look at these AI tools.

Must have Features for SEO AI tools:

We will start with the automated keyword research feature that allows users to find relevant keywords based on current trends and search volume. AI tools can analyze competitors’ performance and give insights into what works in the industry.

Next is content optimization. It can analyze existing content for readability, keyword density, and quality and even give suggestions to improve. They can even generate content ideas based on user intent and trending topics so marketers can create content that aligns with what their audience is searching for.

Another one is Performance tracking capabilities that can monitor website traffic, rankings and engagement metrics over time so users can adjust their strategies based on real-time data.

How to use SEO AI tools?

First of all businesses should be using these tools as part of a wider SEO strategy not just automation. AI can give great insights and streamline processes but human expertise is needed to interpret the data and create high-quality content that resonates with your audience.

Next best practice is to update and refine your SEO strategy based on the insights from the AI tools. The digital landscape is always changing so stay up to date with the changes in search engine algorithms and user behavior.

And train your team so they know how to use the AI tools. Training or resources will help them to interpret the insights and integrate into their SEO.

Top 20 AI Tools for SEO are:

1. INK

INK works in the most unique way and hence it is one of the best SEO AI tools. It identifies keywords to improve content visibility. It offers features such as keyword research and clustering.

The patented Semantic SEO technology lets users create optimized content faster. It leverages real-time audience insights optimizing content and engagement optimization.

The Content Shield feature protects users from common pitfalls that come with the AI generated content such as plagiarism and penalties from search engines.

It pushes more focus on collaboration among teams by combining various tools that are needed for effective and efficient content creation together. INK integrates various functions such as SEO optimization, grammar checking, and readability assessment into one platform.

Pricing:

Plans start at $39/month.

2. Neuron Writer

An AI platform that is made with innovative ideas for enhancing SEO strategies. It uses NLP, for keyword suggestions and related terms that are based on top-ranking competitors on Google.

NEURON writer helps businesses improve their organic visibility, as evidenced by Web Wave’s impressive 7500% increase in organic traffic after implementing the tool.

Teams can even have artificial intelligence to identify the most suitable content for specific user queries, blog articles, or descriptions. The AI-generated visuals can also be used to create alluring content. All you have to do is provide a description and it will create the exact image.

It also offers a content repository that helps users prioritize tasks based on market trends and organize their writing efforts efficiently.

Pricing:

Plans start at $23/month.

3. Surfer SEO

We have used this tool, and it stands out as one of the best AI tools for writers. Content at Scale allows users to customize and deliver the best content by analyzing keyword usage, topical relevance, and readability. It even provides content scores, enabling your blog to rank better on Google and other search engines.

It automates the internal linking, by scanning the user’s domain to find the best anchor texts. The texts generated using AI can be humanized by using AI content Humanizer.

It has a SERP analyzer to analyze competitor pages, thereby providing insights on keyword density, article length, and more.  Automates the planning process by generating SEO-driven briefs and outlines.

It has a built-in plagiarism checker and supports multi-language and with that, it integrates with popular tools such as Google Docs, WordPress, ChatGPT, and Jasper.

Pricing:

Plans start at $219/month.

4. Pictory

A great video creation platform designed for a wide range of users including marketers, educators, and content creators. Automated video content generation that allows to creation of engaging videos quickly by transforming text-based content. Regarded as one of the best AI video tools.

If you are looking for something interesting then check out the intelligent scene selection feature of Pictory that analyzes the input text and selects relevant images and video clips from a vast library.

Pictory offers customizable templates, that lets users personalize videos easily. You can choose from various styles and formats, using elements such as colors, fonts, and layouts to set up your brand tone.

A voiceover feature, that lets users add professional quality narration to their videos. Amazing isn’t it? You can upload audio or utilize AI-generated voiceovers in multiple languages.

It supports social media integration and various collaboration tools that can facilitate the easygoing process and the user-friendly interface is compelling and makes you feel welcome on their website.

Pricing:

Plans start at $29/month.

5. Canva

One of the favorites of designers, Canva has been fetched with a powerful SEO AI tool now. The Magic Write feature lets you be a better content generator by creating compelling texts for social media posts and blog articles.

It has image optimization tools. Users can use features like Magic Edit and Background Remover to create visually attractive graphics. Canva makes sure that images contribute to SEO efforts.

Canva also supports meta descriptions and image descriptions, which are essential for SEO. Users can add these elements to their designs, providing search engines with more context about the content.

 Canva’s custom domain feature allows users to publish their websites with domains that include relevant keywords. This capability is vital for improving search engine rankings as it directly influences how search engines perceive the relevance of a site to specific queries.

Pricing:

Plans start at $15/month.

6. Market Muse

Market Muse is one of the best SEO AI tools available that has its own tactics and developments over the years to make things easier and faster. It analyzes the existing content and identifies the gaps in topics that can be targeted for the best SEO performance.

This tool lets AI understand the relationship between various topics, which lets users create content clusters. It gives recommendations on how to optimize existing content by suggesting keywords and topics.

The largest segments using Market Muse include the Internet (15%), Computer Software (13%), and Marketing and Advertising (13%), this shows its versatility across different sectors.

It automates the research and optimization process, by promoting the creation of high-quality, relevant content for the target audience. Websites are more likely to rank higher on search engines using the Market Muse tool.

Pricing:

It has free plans with limited features and the basic plan starts from $99/month.

7. Jasper

Looking for SEO AI tools that can be your companion and do exactly as you command, then Jasper AI can be taken for trial.

Create high-quality and SEO-friendly content, including blog posts, product descriptions, and social media updates. It lets users create content 5 times faster than traditional methods.

It has multiple templates that are specifically designed for SEO purposes, such as blog posts, product pages, and landing pages. These templates help users generate optimized title tags and meta descriptions, which are crucial for improving visibility on search engines.

Jasper integrates seamlessly with other SEO tools like SurferSEO, enhancing its capabilities by combining content creation with optimization insights. Users can configure Jasper to maintain a consistent brand voice across all generated content, which is essential for building brand identity and trust with audiences.

Pricing:

Plans start at $39/user/month

8. Semrush

Note: Semrush offers access to over 26 billion keywords across 130 countries.

What you can do with Semrush is create SEO planning and it starts with analyzing any domain’s backlink profile. It lets you understand competitor strategies and improve your website’s performance.

It can run in-depth technical SEO audits based on more than 130 checks, so users can fix issues easily. You can track SERP positions, and optimize SEO-friendly content by providing actionable tips and suggestions.

With its extensive capabilities, Semrush is undoubtedly one of the best AI tools for marketing, empowering businesses to enhance their online presence, drive targeted traffic, and maximize their digital marketing efforts.

Pricing:

Plans starting at $139.5/month

9. Perplexity

The advanced AI algorithms in perplexity can provide accurate and trusted answers to user queries. It has deployed natural language processing techniques so that the conversation is more interactive. One of the best AI tools for research.

With continuous updates in its knowledge base, it keeps the most current information available, which is essential for staying informed in rapidly changing fields.

The user-friendly interface is suitable for beginners too. Since its launch, Perplexity AI has gained significant traction among users looking for quick and reliable answers, reflecting a growing demand for AI-driven solutions in information retrieval.

Pricing:

Plans start at just $5/month

10. Frase

It directly analyzes top-ranking pages for any given keyword and provides insights into the content structure, common questions, and topics covered. It uses powerful AI to assist in generating content outlines.

It gives suggestions on page optimization for keywords, readability improvements, and semantic relevance. Frase helps identify related topics and keywords that should be included in content to improve ranking potential.

Frase features an answer engine that allows users to find questions people are asking online related to their topics. It integrates seamlessly with Google Docs, allowing users to write and optimize their content directly within a familiar interface while benefiting from Frase’s SEO tools.

Pricing:

Plans start at $15/month

11. Alli AI

If you want to improve the email segment and website SEO then, this tool is perfect for you. The AI integration gives access to your inbox and manage communications effectively.

It gives AI-powered content and suggestions based on requirements. It offers real-time on-page SEO improvements. It also checks for keyword density, readability, and user engagement metrics. It also audits for technical errors on the website.

It integrates easily with WordPress and Shopify for content updates. The only limitation is the lack of advanced features for larger websites.

Pricing:

Customized plans according to requirements

12. Scalenut

Over 1 million marketers from leading brands worldwide trust Scalenut for their content marketing needs, highlighting its credibility in the industry.

Teams have extensive keyword plans tailored to their niche. It lets you craft SEO-optimized content that is both factually accurate and engaging. The cruise mode lets you produce ready-to-rank content efficiently in five easy steps.

It offers real-time SEO scoring, that lets users audit and optimize content, and receive actionable recommendations. The Fix it features The Fix-it feature automates optimization processes, ensuring that content remains competitive in search rankings.

You can gain deep insights into their website traffic, navigate SERP shifts, and obtain actionable insights to optimize their strategies on the go.

Pricing:

Plans starting at $19.6/month

13. Diib

Diib automates the SEO process, analyzing search intent and giving tailored recommendations based on website analytics. Teams can benchmark websites against competitors, which gets insights into traffic, keyword rankings, and overall performance.

It also calculates the Daily Health Score which combines multiple metrics to assess the overall performance of a website. This lets you gauge your SEO efforts.

It suggests new keywords and content ideas based on trends and helps businesses expand their reach. It has an intuitive dashboard that provides a clear overview of key metrics and insights.

Pricing:

Plans starting at $14.99/month

14. Outranking

Outranking is laced with a content editor that integrates SEO best practices directly into the writing process. It has built-in AI assistance in writing, that lets individuals generate relevant content quickly.

It offers tools for optimizing existing content, that gives actionable recommendations based on analysis of top-ranking pages just like Diib AI. Users can create detailed content briefs that outline essential topics, target keywords, and structure, helping writers stay focused and aligned with SEO goals.

The “Concepts” capability feature, utilizes SERP structured data, to inform the content creation process. It has an innovative approach for rapid content creation with a user-centric design and its main focus is on Rankings.

Pricing:

Plans start at $19/month

15. Neuron Writer

An advanced SEO content creation tool that uses NLP and AI to optimize online content. It lets you plan the appropriate type of content for specific user queries whether it’s a blog post or product description.

It utilizes the latest GPT engines to generate high-quality content rapidly. You can create hundreds of thousands of words per day. Massive, right? Along with basic SEO tools, it has an AI image generation feature that allows users to create unique graphics tailored to content needs.

The platform offers a content repository that helps prioritize topics based on market trends. Users can tag, group, and share analyses with external copywriters, streamlining collaboration and reporting processes.

Pricing:

Plans starting at $14/month

16. Copy.ai

Copy.ai is a go-to-market strategy. From integrating various marketing functions to helping the team in the process, it is one of the best SEO AI tools.  It aims to reduce GTM bloat by providing a single platform for multiple marketing needs. It has a customizable workflow that lets users codify their processes and best practices.

Create a wide variety of content types, with AI-powered templates that are pre-built and tailored for specific use cases, for creating amazing content.

The platform boasts over 2,000 integrations, making it easy to connect with other tools and platforms that businesses already use. Align the content for brand voice recognition.

Pricing:

Customize plans according to requirements.

17. Ahrefs

Ahrefs Writing Tools differentiates itself by combining powerful SEO insights with a user-friendly interface, offering a comprehensive toolkit for various writing needs, and continuously improving to stay ahead.

With just one click, generate a wide range of compelling copy. Recommended as the best SEO AI tool for marketers.  It has an AI content detector, humanizer, and grammar checker so that the content looks polished.

It helps users brainstorm SEO-friendly blog post ideas, engaging titles, and meta descriptions. One can input rough ideas and transition them into a well-structured outline in minutes.

This tool can create engaging social media captions, hashtags, and bios. To cater to website needs, it helps you write product descriptions, video scripts, slogans, and more.

Pricing:

Plans starting at $129/month

18. BrightEdge

BrightEdge reveals the search intent behind behind search queries. This lets the brand stay ahead of competitors by targeting the right keywords and topics.  It lets you make new and creative strategies to develop your brand.

The tools for monitoring content performance across various channels help you track metrics. It can integrate easily with social media platforms like  Facebook, Twitter, etc.

 BrightEdge bridges the gap between digital and physical locations with intelligent local content strategies, helping businesses optimize their presence in local search results.

BrightEdge stands out by offering a holistic approach to SEO, data-driven decision-making, ROI measurement, industry-specific solutions, enterprise marketing teams and a user-centric design.

Pricing:

Customize plans according to requirements.

19. SE Ranking

SE Ranking has a wide range of tools that cover all aspects of SEO, including keyword tracking, backlink analysis, website audit, and competitor research, which makes it one of the best SEO AI tools.

It uses advanced AI and machine learning technologies to draw unique traffic. You can create new content faster with AI-powered optimization tips that enhance existing pages for better search engine rankings.

SE Ranking offers tools specifically designed to manage local SEO efforts. The platform includes features for lead generation, client reporting, and white-label solutions.

SE Ranking stands out by offering agency-focused solutions, flexible pricing, a user-friendly interface, global reach, and a proven track record of driving significant traffic growth.

Pricing:

Plans start at $52/month.

20. Pro Rank Tracker

This tool is renowned for pinpoint accuracy in tracking keyword rankings across search engines such as Google, Bing, and Yahoo. The intuitive interface makes it simple to learn and add new URLs.

ProRankTracker offers highly customizable reports that can be tailored to specific needs, including frequency and format. Teams can drill down into the history of individual keywords, providing valuable insights into how rankings have changed over time.

ProRankTracker excels in local SEO tracking, providing detailed insights into local search performance, including map pack positions—an essential feature for businesses targeting local customers.

Pricing:

Plans start at $49/month.

Conclusion:

Choosing the best SEO AI tools that are well-equipped with the features you require is an easy task if you pre-plan your future and then compare it with these tools. Affordability is one of the major factors because free plans offer very less features that might not be useful. These SEO AI tools are essential as they bring organic traffic to your website and more the traffic, the more the chances of sales.