From having those fliers and advertisements in newspapers and television to reaching customers directly via SMS, the marketing industry has come a long way. The credit goes to the mobile phone industry, which has been a center for this evolution.
Social media and email marketing, no doubts are effective. But can the small businesses really afford the cost of it? Even for the large businesses to scale up, these connecting platforms demand too much in terms of money and resources.
Hence, text messages become the best option to reach out to your customers. They have the highest open rates, are easy to create and can be send to wider audience. It gives you a competitive edge.
CRM with text messaging service is quite effective when it comes down to offer personalization, handling the data in a way that can be helpful to the business, catering to the requirements of current generation and more.
So, I have sourced out the best SMS marketing platforms that can serve your purpose in the best way. The pricing of these software may vary but some of them do offer free service too. You can take advantage of the basic features and create brand awareness.
15 Top SMS Marketing platforms are:
1. CrmOne
CrmOne can be easily setup, has a user-friendly interface and is a resourceful CRM that caters to your business needs. It is versatile and, hence, compatible with every company type.
The basic purpose of SMS marketing is to display your purpose on mobile phones’ screens. But is that so when it comes to a competitive market? That won’t be enough. So, CrmOne lets you have real conversations. Customers can reply to texts, ask questions, and share feedback.
This gives them a personalized experience and leads to higher engagement. The automated triggers can be set up for appointment confirmations, opt-outs and more.
It is considered as the best email and SMS marketing platform because it has powerful AI. It doesn’t just automates the routine tasks, in fact it has sentiment analysis. You can even train the AI to talk to customers in humanised way. They can analyze the customer profiles and talk to them in personalized way.
You can trigger certain keywords for immediate response or to escalate the issue to senior support teams, so the customers aren’t frustrated and they get quick resolution.
The advantages of SMS marketing are clear with CrmOne—you can send SMS in a creative way. Say ‘No’ to Generic messages, they aren’t that impactful anymore.
CrmOne directs customer queries to the appropriate team based on behavior and past interactions. Sales inquiries go to the sales team, billing issues to finance—ensuring quicker, more relevant responses.
Timing is everything. It allows businesses to plan and automate SMS campaigns, ensuring messages reach customers when they’re most effective. Bulk messaging simplifies promotions, increasing reach and conversions.
From managing your data to segmenting them to giving them a content that fits to their needs and taking a follow up, giving them after service reminders, bulk SMS for marketing and much more can be done with this software.
Features:
- Omnichannel communication
- Scheduled SMS delivery
- Real-time performance tracking
- Global SMS reach
Pricing: Starts from $119 / month for unlimited users
2. Sender
It has advanced automation tools so you can send timely and relevant text messages based on specific triggers or customer behavior.
Your audience receives personalized messages at the right moment, you build up engagement and start a conversation with the customers.
You can get insights into your SMS marketing performance easily. Even do the changes strategically and pre-plan your next campaigns. With the data you have you can track and improve text message marketing strategies.
The smart segmentation capabilities can be used to group your audience based on various criteria, so that your messages are highly targeted and relevant.
What you can do is combine it with the personalization options and create tailored content.
It has opt-in SMS consent forms and responsive pop ups to help you grow your contact list smoothly. It makes it easier for website visitors to subscribe to your SMS marketing campaigns, ensuring compliance with regulations and building a subscriber base.
It has user friendly interface, which makes it easy for marketers to navigate and utilize the platform’s capabilities. The intuitive design allows for quick campaign setup and management, reducing the learning curve for new users.
It’s worth noting that Sender currently does not support the inclusion of images or videos in SMS messages.
Features:
- Shortcodes for opt-ins
- MMS media embedding
- Link tracking analytics
- Trigger-based automation
Pricing: $249 / month
3. Centripe
Note: In 2025, 66% of businesses use SMS marketing software to mass text messages to their customers, with 67% planning to increase their SMS marketing budgets
If you are looking for white label SMS marketing platform, then your search ends here. Centripe has presented an innovative approach for such sms marketing service.
It sets the tone right with the help of automation. It keeps you on trends, aligns those with your content, and gives your team tools to be creative.
Centripe easily escalates the conversations not just based on keywords, but also on negative sentiment detected by AI. This addresses unhappy customers, even if they don’t explicitly use ‘urgent’ or similar words.
SMS-based feedback is not unique, but the feature to trigger feedback requests after specific events, such as purchase or service interactions, while the customer’s experience is still fresh, leading to higher response rates and more actionable feedback.
Centripe allows users to pre-plan and schedule SMS broadcasts that are aligned with current trends and festivals, optimizing the timing and relevance of messages for maximum impact and engagement.
Due to its advanced tools it is also regarded as best email and SMS marketing software that can change up your marketing game and make you stand different from others.
Features:
- AI-Driven Text Messaging
- White-Label SMS Marketing Platform
- Scalability and Flexibility
- Advanced Analytics and Reporting
Pricing: $299 / month
4. Textla
It is one of the best SMS marketing platforms that is made for all types of businesses. It offers affordable and effective text messaging solutions and other sms marketing services.
Built for ease of use and maximum impact, TextLA prioritizes delivering your messages quickly, reliably, and at the best prices in the industry.
With TextLA’s bulk messaging capabilities, you can make mass messages to reach a wider audience. Segment your audience, schedule messages, and personalize the content.
Keep the conversation flowing with TextLA’s direct messaging feature. Manage replies in a shared inbox, allowing your team to respond to customer inquiries efficiently.
Easily import and organize your contacts using CSV uploads or seamless integrations. Segment your lists with tags and groups to target the right audience with the right message.
TextLA provides message delivery receipts and carrier-level insights, allowing you to verify that your messages are being received.
The platform automatically cleans your lists by removing landlines and undeliverable numbers, saving you money and improving deliverability rates.
TextLA offers 100% USA-based customer support via phone, email, and live chat. Access strategy experts on demand for personalized guidance and assistance.
TextLA is designed to be user-friendly, enabling businesses to quickly set up and manage their SMS marketing campaigns. The platform’s simplicity and efficiency make it an excellent choice for businesses of all sizes, from startups to large enterprises.
Features:
- User-Friendly Interface
- Cost-Effective Pricing
- Smart Segmentation
- Automated List Cleaning
Pricing:$ 209 / month
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5. SlickText
It is trusted by over 15,000 brands and helps them create valuable connections with customers through targeted and active-driven text messages.
It has all the necessary tools to quickly and consistently acquire new SMS subscribers. Website popups, tap-to-join links for social media, and QR codes for in-person collection make it easy to expand your audience across various channels.
SlickText’s hyper-targeted mass texting capabilities are very useful during seasonal times. You can segment the audience based on limitless data points and contact behavior.
The one-on-one messaging feature is ideal for customer support. Managing the customers becomes easy. Easily route messages to team members, organize interactions with tags and statuses and customize inbox rules for optimal efficiency.
Create personalized customer journeys based on real-time data and contact behavior with SlickText’s flexible drag-and-drop workflow builder.
SlickText prioritizes compliance, making it easy for organizations to create branded opt-in experiences that continuously acquire new subscribers while adhering to industry regulations.
It allows you to either use an existing number or an SMS short code, providing flexibility in how you brand and manage your SMS communications.
SlickText is lauded for its ease of use and intuitive interface, allowing businesses to quickly set up and manage their SMS marketing campaigns.
Features
- Text-to-join keywords
- Drip campaigns automation
- Polls and surveys
- QR code opt-ins
Pricing: $939 / month
6. Attentive
Attentive is a unique software for SMS marketing with a two-tap mobile technology that simplifies the process of growing subscriber lists. It allows potential subscribers to opt-in by tapping a button.
This generates a pre-populated text message on their device. Hit ‘send’ and the users can confirm their subscription.
Talking about trends in SMS marketing, it has built-in advanced AI and ML to deliver personalized SMS campaigns. AI tools like first party data, including browsing and purchase behavior can mimic in-store interactions.
Brands can customize tone, style, and even emoji usage to align with their voice, creating a more engaging and brand-consistent experience.
The ‘Attentive journey’ feature created automated customer journeys. It involves foundation triggers like abandoned cart reminders and advanced triggers like price drops or back-in-store alerts.
With over 100 integrations, including e-commerce platforms, loyalty programs, and customer support systems, the platform ensures data synchronization across channels.
Features:
- Two-tap opt-in technology
- AI-driven personalization
- Price drop alerts
- Two-way conversational tools
Pricing: $219 / month
7. MessageDesk
One of the best SMS marketing platforms with distinctive features. The ability to text-enable existing landline or VoIP phone numbers without requiring number porting or career switching is marvelous.
It provides you with shared inbox that lets businesses to manage, assign and route text conversations. It is useful for teams that have to deal with high volumes of customers or managing multiple campaigns.
It supports a feature to send automated text messages and to schedule it, that lets you send reminders, follow-ups and promotional sms text messages.
It has keyword-based auto-responders and pre-saved SMS templates to customize and communicate on time without manual input.
It can integrate easily with tools like Zapier, that lets you synchronize customer data and automate the workflows. The contact segmentation lets you do target messaging based on various criteria.
To ensure compliance with regulations like TCPA, MessageDesk includes built-in opt-in and opt-out tools for managing recipient consent.
Features:
- Shared team inbox
- Text-enabled landlines
- Keyword auto-responders
- CRM integration via Zapier
Pricing: $299 / month
8. ActiveCampaign
ActiveCampaign is a renowned name. When it comes to automation, it has competitive tools that are way ahead of others. In terms of SMS marketing services, it has developed and evolved existing methods.
It lets you integrate and personalize text messages using customer data and insights. The focus is on customer engagement and their conversion to leads.
The Omnichannel marketing strategy lets your business manage campaigns across multiple channels, including email, social media, and more. This integration leads to smooth campaigns.
You can set up triggers for automated SMS responses based on customer actions. It includes reminders, confirmations and alerts that too can be personalized.
When integrated with platforms like Salesmsg, ActiveCampaign enables two-way text messaging, allowing businesses to respond to customer inquiries.
ActiveCampaign offers segmentation tools that allow businesses to categorize contacts based on tags, custom fields, and preferences.
However, the cost of scalability is too much, and the features become too routine as your business starts growing.
Features:
- SMS-email workflows
- Predictive analytics personalization
- Real-time SMS replies
- Lifecycle mapping automation
Pricing: $255 / month
Note: 71% of consumers are comfortable receiving SMS messages from brands as long as they opt in, and 84% of consumers have opted in to receive texts from businesses in 2025.
9. TextMagic
If you wish to let your brand outreach globally, then TextMagic can be your ‘wand’ But instead of just swinging it you know exactly how to use its tools which can be a bit complicated at times.
Talking about the tools it has a user friendly two way SMS chat panel, that lets businesses to engage in conversations with customers. It allows for quick responses to inquiries, that focuses on customer support.
You can connect with customers and staff worldwide easily. With access to over 1,000 mobile networks across 190+ countries, companies can send SMS messages internationally.
It has powerful automation tools, including keyword auto-responders and list-building features.
It provides with detailed analytics and reporting tools that lets you measure the success of SMS marketing strategies. You can track delivery rates, number of texts sent, costs and other factors too.
TextMagic offers enterprise solutions that include advanced features such as audit logs, role-based access, and Single Sign-On (SSO). These capabilities cater to larger organizations requiring enhanced security and user management.
Features:
- Global SMS coverage
- Email-to-SMS functionality
- Keyword-based auto-responders
- Enterprise-grade security tools
Pricing: $305 / month
10. Omnisend
Omnisend eliminates the need for separate marketing tools, by offering built-in SMS and email marketing capabilities. It lets you create unified campaigns that combine SMS with email, web push notifications, and social media ads.
Users can convert unopened emails into SMS messages or sync customer segments with Facebook Custom Audiences and Google Ads for re-targeting.
The pre-built automation cater to various customer touchpoints, such as abandoned cart reminders, order confirmations, and welcome series. It is more deviated towards cohesive journey.
Omnisend supports advanced triggers like product-based recommendations, making it one of the best add-ons for SMS marketing platforms looking to enhance automation.
It allows you to personalize SMS campaigns using segmentation and AI powered lifecycle mapping. It dynamically adjusts content based on customer behavior such as purchase history or browsing activity.
A unique feature of Omnisend is its Campaign Booster, which automatically resends messages to customers who didn’t open the initial communication. Businesses can experiment with different formats by converting emails into SMS messages or tweaking the content.
Features:
- Omnichannel campaign booster
- Automated lifecycle triggers
- Shopify integration for coupons
- SMS-email workflows side-by-side testing
Pricing: $219 / month
11. Textedly
With Textedly, you get support for both bulk SMS and MMS messaging that lets your businesses be active in both sending mass text messages, promotional texts, alerts, and multimedia messages to thousands of subscribers at once.
The platform is highly scalable, with plans accommodating anywhere from 500 to 240,000 messages per month.
Every account comes with a dedicated toll-free number and a 10DLC (10-digit long code) number for texting. You can also text enable the existing landlines or add shortcodes for campaigns that require high-volume messaging.
It has various automation tools like conversation triggers that scan inbound messages for specific keywords or phrases and send automated replies. This allows businesses to handle common customer inquiries efficiently without manual intervention.
It can integrate with external looks like Slack and Zapier that lets you connect SMS campaigns with other software solutions.
Textedly has unique one-time-fee add-ons, such as personalization tools, Instagram texting, and advanced drip campaigns.
Businesses can set up desktop notifications for new messages and manage conversations through a centralized inbox. Text-to-pay links, QR codes for opt-ins, and customer review requests further enhance customer interaction and satisfaction.
Features:
- Text-to-landline feature
- Scalable bulk messaging plans
- Instagram texting add-on
- Automated drip campaign setup
Pricing: $349 / month
12. Heymarket
HeyMarket excels in creating personalized mass text marketing campaigns using merge tokens, which pull customer fields from other CRM software. It allows businesses to send one-to-many messages while maintaining a personal touch.
Heymarket positions itself as one of the best SMS marketing platforms for businesses aiming to build stronger customer relationships.
It offers a shared inbox that centralizes all customer interacts across SMS and other channels like Facebook Messenger and Telegram.
Teams can collaborate by assigning messages to specific members, adding private comments, and using @mentions for routing conversations.
Using AI in SMS marketing has become a trend now. The AI features of this tool includes drip campaigns and dynamic workflows, with various triggered messages on-board and ready to launch.
Heymarket integrates with leading business applications like Aircall and Help Scout. These integrations allow businesses to sync contacts, automate workflows, and manage SMS campaigns directly within their existing tools.
Heymarket prioritizes security with features like SOC 2 Type 2 certification, HIPAA compliance, SAML SSO, and multi-factor authentication (MFA).
Features:
- Merge token personalization
- Multi-channel shared inboxes
- Dynamic workflow automation
- Salesforce and HubSpot integrations
Pricing: $299 / month
13. EZ texting
EZ Texting makes SMS marketing easy. They provide a complete range of SMS number options, like 10DLC and Toll-Free numbers.
The platform provides list-building tools like QR codes, signup forms, and keywords. These help create an engaged mobile audience. These tools help businesses grow their subscriber lists fast and easily.
EZ Texting offers quick text message automation, templates and AI tools. These help users create effective SMS messages. This includes automation and a best-in-class MMS messaging service.
The platform has smart SMS reporting features. These help businesses see their analytics, improve campaigns, and boost growth. These reports provide insights into message delivery, engagement rates, and other key metrics.
EZ Texting focuses on security and compliance with A2P safeguards. This keeps messages safe through strong protocols and strict authentication measures.
Features:
- QR code list growth tools
- Toll-free SMS numbers provided
- AI-powered message template creation
- A/B testing for campaign optimization
Pricing: $3000 / month
14. Klaviyo
Klaviyo helps businesses send targeted SMS messages. It does this by looking at customer behaviour, shopping history, and engagement patterns. This way, they send messages that are tailored to each person’s preferences.
It stands out as it integrates SMS, email, mobile push notifications, and on-site forms into a single platform.
Klaviyo’s side-by-side email and SMS workflows let marketers test both channels at the same time. This helps them optimize their strategies and get the best ROI.
It transforms SMS into a conversational tool by enabling two-way communication with customers. Businesses can use conversational SMS features to answer customer questions and give instant support.
It has A/B testing tools to optimize campaigns. Marketers can try out different texts, images, emojis, and send times. This helps them find what works best for their audience.
Features:
- Predictive analytics insights
- Unified omnichannel platform integration
- Two-way conversational SMS interaction
- Opt-in management tools
Pricing: $239 / month
15. SimpleTexting
Tools like text-to-join keywords, website popups, and QR codes enable users to collect phone numbers and grow their own audience.
The platform allows two-way SMS messaging. This lets businesses chat with customers in real-time. They can use a special business number or a text-enabled landline.
SimpleTexting’s shared inbox helps teams work together better. They can assign conversations, leave comments, and manage responses easily.
It has auto-replies, drip campaigns, and behavior-based triggers. Businesses can send personalized messages like welcome texts, reminders, or out-of-office notifications automatically.
For businesses that want customization, SimpleTexting provides a dependable SMS API. It includes features like real-time analytics, webhooks, and carrier delivery reports.
It also connects with over 1,000 apps through Zapier and other tools. This lets businesses sync their SMS campaigns with CRMs, email platforms, and ticketing systems.
Its tools help businesses collect customer insights using surveys or polls.
Features:
- Text-to-keyword opt-ins
- Shared inbox collaboration
- API integrations for custom workflows
- Click-through rate analytics tracking
Pricing: $239 / month
Conclusion:
The global SMS marketing market is projected to grow at a CAGR of 20.8% until 2030, reaching a market size of $38.4 billion. This shows the significance of SMS marketing and the future of it. It is one of the best way to reach out to customers, let them know your brand story and even understand them by having a 2-way conversation.
Choose the platform that aligns with your requirements. High-tech features can be resourceful in every steps of your SMS campaigns. Make sure that you comply with rules and regulations in order to stay protective. The above mentioned are the world’s best SMS marketing platforms that are powerful enough to scale up your business to new heights.
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