Top 10 Best HubSpot Alternatives to Consider for Your Business

HubSpot has been one of the most successful CRM service providers. It tracks all sales and all marketing campaigns and activities. Talking about stats: as of 2023, HubSpot’s market capitalization was approximately $20 billion. Still why people are looking for HubSpot alternatives?

Digging Deeper! HubSpot’s Q4 results show their professional services and other revenue were $46.8 million, down 16% from 2022. Some users say there may be several reasons. Economic factors (cost-cutting), HubSpot’s focus on subscriptions, and rising competition may be to blame. These have led to lower service prices.

Has this led to a paradigm shift among customers to Hubspot Alternatives? Hubspot’s shifting tactics have annoyed some users. This has led to a rise in interest in HubSpot competitors. But, compromising with the business is not an option. So which are the best alternatives to HubSpot?  What are the features that you might look forward to?

For businesses searching for alternatives to HubSpot, especially for sales functions, there are several options available. These hubspot sales alternatives can provide similar features and benefits while potentially offering more cost-effective solutions. Some of these are even free, making them attractive to startups or businesses with limited budgets.We have tried to cover all the questions and listed out the 10 best HubSpot alternatives for you:

HubSpot Alternatives: The Best Marketing Options You Can’t Miss in 2025

1. CrmOne: (Free option available)

If you want a comprehensive CRM solution that has most of HubSpot’s features but costs less, then CrmOne is one of the perfect hubspot crm alternatives. It’s a better option than Hubspot.

CrmOne is a free CRM. It integrates marketing, sales, content, and customer service. It aims to streamline your business operations. CrmOne gives you software, Mailchimp integration, and resources to grow your business.

CrmOne CRM Software – Taking your Revenues to new heights!

1.Bulk Data

Import Data in bulk, so you have more chances of converting to leads. The automation will make sure, that data is organized in an optimum way. You can grant access to multiple contacts in one action. The proper access rights protect your data and keep it secure.

This will map the users and automate routine tasks. You can align CSV data with CrmOne fields. Once organized, it will categorize your data into groups, so you can do target marketing.

2.Social Media Management

If you have data, categorized in a targeted manner. Now creating a strategy with the help of AI will help you in developing unique marketing tactics. Integrate and manage all social media accounts such as Twitter, LinkedIn, Facebook, Instagram, etc. from a centralized dashboard. Also, you can easily customize the dashboard as per your requirements. Cool, right?

So, how will I create the post and automate it? It’s simple with CrmOne. Start by launching a CRM form builder or web-to-lead forms on your website.

In this way, you can schedule easily and you can go back to working on pressing issues. So, how will you know if the efforts you have put in are actually bringing positive results? That we will see in the later data reporting section.

3.Email Marketing

If you think, that email marketing is not good, or has lost its edge. Then, have a look at this stats: As of 2024, there are approximately 4.5 billion email users worldwide.Email marketing has an impressive average return on investment (ROI) of $36 for every $1 spent. It is still one of the effective methods, that grows your sales.

With CrmOne, you can choose from pre-made templates, and customize them as per the customer profile with drag-and-drop design. This will resonate with your audience. Use features that track who opens your emails clicks links, and takes action.

4.How to do Sales?

Get a clear visual representation of the sales process. This will help you track leads, prioritize opportunities, and make sure that each step of the sales journey is aligned.

With task management, you can assign the task to a respective sales rep. You can even manage potential deals effectively by tracking opportunities throughout the sales process. It simplifies the creation and generation of quotes and invoices.

CRMone’s appointment scheduling system will help you in scheduling meetings by integrating calendar functionalities and having transparency with customers.

5.Automation

If you are using CRM software that requires personal attention to every task, then it’s time to re-think. Automation and AI have changed the dynamics of CRM software. Use AI chatbot and webchat to engage with customers, even outside of office hours.

6.Data Reporting

You spend your capital, invest your resources and manpower, so knowing which strategies are working and which are not, is necessary. You can create custom chart reports to visualize relationships and patterns, providing a deeper understanding of your business performance.

With CRMone’s funnel and cohort analysis, you can track customer behavior at each stage of the sales process. This helps you optimize conversion rates and improve customer lifetime value by aligning your offerings with customer needs.

Why choose CrmOne over HubSpot?

If we dwell on the features, then it’s a ‘never-ending debate’ for CRM software, but it’s all about how one feels while using the software and how much it costs.

CrmOne is the best competitors to hubspot. It offers a cost-effective solution than hubspot and a free CRM platform. It integrates marketing, sales, content management, and customer service into one system.

CrmOne helps businesses manage unlimited marketing contacts. It lets them nurture leads and handle customer requests and interactions efficiently.

The transparency in the pricing and service offerings of CRM ensures that there are no hidden costs or restrictions. Thus, businesses can fully take advantage of the platform’s capabilities.

CrmOne offers free onboarding. It helps businesses use the platform with no setup costs. It involves support for integrating existing systems with Crmone.

 Versatility:

Don’t fall behind your competitors; think ahead! Actually, let all this be taken care of by CrmOne. Its services work with dealers, distributors, and various industries. This includes automotive, finance, telecom, government, and construction. The list goes on, but their ‘versatility’ won’t stop.

Reputation:

4,000+ satisfied customers are already growing their businesses with CrmOne.

What’s not to like?

While the basic features are easy to use, advanced functionalities may require more time to master. CRMOne might have fewer integrations with third-party applications.

Pricing:

2. PipeDrive Sales Automation (No Free Options)

Target Market: Small and medium-sized businesses

Pipedrive CRM is a top alternative to HubSpot. It excels at managing sales pipelines, tracking deals, and automating tasks.

Pipedrive is a CRM for everything. As a marketing automation platform, it assists businesses in automating their marketing processes, including lead management, email marketing, CRM integration, and advanced analytics. Use it to streamline your processes, improve your sales, and manage your growth. Its simple CRM has all the features you need to scale your business so you can get your team up and running fast.

Why Pipedrive over HubSpot?

It visualizes the entire sales process. Pipedrive’s simple CRM lets you manage your sales activities in one place.

Use Pipedrive’s sales management to:

• See the pipeline’s deal count.
• Visualize key sales data.
• Improve lead generation.
• Track performance.

Pipedrive’s CRM is customizable. Its marketplace of add-ons and integrations lets you tailor your sales pipeline management with custom fields and stages. Create the perfect sales process for your business with our custom CRM.

Use software to organize your communications. It should track opens and clicks in real time. It should also have email templates and automation features. Nurture important relationships with Pipedrive’s email and communication features.

Why choose Pipedrive over HubSpot?

The reason for Pipedrive being a great HubSpot alternative is its varied tool offerings:

Free expert support for users spending over $1,000 per month. All plans have unlimited sales pipelines and a product catalog. Unlimited data storage and even revenue forecast reports. It even supports more languages (22) than its HubSpot competitors (12).

Disadvantages:

No free plan.

Limited custom fields and reports are available on most plans.

Phone support is only available on the highest tier.

Reputation:

Used by over 100,000 companies in 179 countries.

Pricing:

Pipedrive does not offer a permanent free plan. However, they do provide a 14-day free trial for their Essential plan.

3. Salesforce (No Free Options)

As the name suggests, Salesforce CRM’s primary focus is on sales.

It’s not a direct free alternative to HubSpot. But Salesforce’s features and tools often justify the investment. Salesforce offers a powerful platform for businesses. It streamlines sales processes and drives growth. It covers lead generation, management, sales forecasting, and CRM.

Why is Salesforce suited among HubSpot’s alternatives?

There is no doubt that Salesforce is the #1 AI CRM. It is a complete CRM.

It offers ready-to-use solutions and advanced AI. It can help with forecasting, marketing and sales teams, planning, collaboration, and more when you’re ready.

Configurable reports and dashboards help you ditch spreadsheets and workarounds.

Whether you need CRM tools, strategic partners, or integration options, they have you covered.

Why choose Salesforce over HubSpot?

The free trial of Salesforce is 30 days, while that of HubSpot is 14 days.

The customization task management capability of Salesforce is something that businesses can appreciate.

The way of representing reports with analytics will get you in ‘awe’ of it. Their customer support is easy and fast. Not letting the customers go through the loop. Just a single path to ‘solve’ the queries.

Disadvantages:

Customers say Salesforce support is unresponsive, and some emails and calls go unanswered for months.

When you reach out to support for help, they don’t have a solution for your problem.

Not the cheapest CRM on the market, and you have to pay upfront for a year.

UI is a bit old, not easy to use, and not user-friendly, and it can be improved.

E-learning and user manuals are not easy to understand.

Reputation:

Over 150,000 companies are using Salesforce, both big and small.

Pricing:

Salesforce’s pricing starts at $25 per user per month, but the exact cost depends on the needs of your business and the number of users you have.

4. Zoho Marketing Automation Platform (Free Option Available)

Among CRMs, Zoho has carved out its own identity. Zoho CRM is a great entry-level, priced CRM software that scales with your small business.Their free CRM is popular among new businesses looking for a free way to track leads and manage contacts. Zoho CRM also integrates with other Zoho tools and apps you may use, like Mailchimp, Google Analytics, and QuickBooks.

Why is Zoho one of the best HubSpot alternatives?

All plans let you create contact lists and generate leads with drag-and-drop forms. They include customization, workflow automation, and email marketing.

Zoho CRM’s mobile app gives you access to your contacts, leads, notes, and deals.

Zoho named its artificial intelligence (AI) tool Zia, which does more than predictive analysis. She can take dictation, find data for you, and spot anomalies based on sales trends.

Why choose Zoho over Hubspot?

The first reason to choose Zoho over Hubspot is it’s a free alternative to HubSpot.

Zoho has flexible pricing to suit businesses of all sizes, so it is an option for SMBs.

Zoho lets you customize the platform to your needs so that it fits your business processes and workflows.

It’s an ecosystem that integrates seamlessly between tools, so it’s a one-stop shop for your business.

Zoho has features for all aspects of your business, from sales and marketing to customer support and project management.

Disadvantages:

Low-tier users of Zoho CRM are limited by the number of users allowed and some features.

Free plan users also miss out on sales forecasting, calendar booking, and customization.

Some customers aren’t satisfied with Zoho’s customer support.

Reputation:

100M+ users globally across 150 countries.

Pricing:

5. Keap (No Free Options)

Keap is a CRM and marketing automation tool for small businesses. It helps them save time and boost their sales and marketing. It is one of the most beautiful and user-friendly platforms with more automation options than most of the competition.

Why is Keap on the list of HubSpot alternatives?

Keap has many perks. It has a modern interface, built-in payment processors, and advanced email marketing automation tools. It also has contact and client management.

It showcases exceptional prowess in automated and automate repetitive tasks too. It has a library of pre-built workflows and lets users create custom ones.

It categorizes and mine customer data and isolates leads and contacts for marketing purposes. It captures leads through forms, landing pages, and social media. The system provides a comprehensive list of reports and trackers. These tools enable businesses to examine performance in fine detail.

Why choose Keap over HubSpot?

Keap is one of the best HubSpot alternatives because of its service. Many customers have moved from HubSpot to Keap even though its pricing is more expensive.

Keap has sales forecasting, workflow automation, and phone support to make life easier.

The enterprise-level service HubSpot has complicated and expensive pricing. Keap is a more agile and affordable solution for small business teams.

Disadvantages:

Keap does not allow social media management. Neither does it offer AI integration.

As great as Keap may be, its high price is a barrier for many startups and small businesses on a budget.

It’s much more expensive than most leading CRMs. It’s high-quality software, but it isn’t the best value for the price.

To compound the issue, the pricing depends on the number of contacts a user has. As contact lists grow, prices skyrocket. So, it’s very expensive software to grow with.

Reputation:

A top CRM and marketing automation software platform. It serves 100,000+ businesses worldwide.

Pricing:

6. Zendesk (No Free Options)

Zendesk is a top customer service platform. It helps businesses provide great customer support tools everywhere. Zendesk has tools to help companies manage customer interactions. These include ticketing systems, knowledge bases, and live chat. They improve customer satisfaction and drive business growth.

Is Zendesk a good option as HubSpot alternatives?

Zendesk is a customer service platform for customers. HubSpot is an inbound marketing tool that provides customer service.

Among HubSpot alternatives, Zendesk is a good choice. It has omnichannel marketing, self-service, and knowledge management. It has tools for service efficiency, AI, bots, reporting and analytics tools too.

Why choose Zendesk over Hubspot?

Zendesk can handle any business challenge with a consistently low cost of ownership (TCO). HubSpot has basic automation and limited knowledge management.

Important features are only available on the Enterprise plan, adding hidden costs in HubSpot.

Zendesk is a trusted advisor and proven leader in the global support market. Their expertise gives customers the tools to achieve their goals—and become experts.

Disadvantages:

Difficulty in Tracking Business Users

Limited customization for lower-priced tiers

No direct comments referencing tickets.

Exporting and Reporting Limitations

Limited integration and scalability

Reputation:

It serves over 100,000 businesses globally in 160 territories.

Pricing:

7. ActiveCampaign (No Free Options)

ActiveCampaign is an email marketing platform. It has top-notch automation, analytics, and reporting. It’s not the most beginner-friendly platform. But, it’s good value for businesses with large email lists. Their entry-level plan is $29 per month (annual billing). It allows unlimited email sends to up to 250,000 contacts. 

Why choose ActiveCampaign as HubSpot alternatives?

ActiveCampaign is great for data-driven sales and marketing teams too. They will use its advanced analytics and reporting features, including website and event tracking. It has industry-leading automations, so you can automate custom processes (or “workflows”) by segment. You can customize the experience for your contacts. Many factors affect it. These include how and when they subscribed, their sales history, and their interests and actions.

Why choose Zendesk over Hubspot?

ActiveCampaign is better at creating complex email automations. It’s for businesses that rely on email marketing.

ActiveCampaign’s interface welcomes users with ease, making it suitable for marketing beginners.

More competitive pricing plans are better for smaller businesses.

Known for great customer support, including live chat, email, and phone support.

Has a robust API, so you can integrate it with other tools and systems in your marketing stack.

Disadvantages:

Its free trial is very limited, with a limit of 100 contacts and 100 emails. Its templates are fairly basic in terms of design.

It doesn’t have a built-in stock image library.

Reputation:

In 2025, over 50,728 companies worldwide use ActiveCampaign as a marketing automation tool.

Pricing:

8. Freshsales (free option available)

Freshsales is a cloud-based CRM for sales teams. It’s part of the Freshworks suite of tools, which all integrate. The forever-free plan and affordable paid plans are some of the reasons why Freshsales is great for small to mid-sized businesses.

Freshsales as HubSpot alternatives:

Along with being a free HubSpot alternative, Salesforce offers more features in the paid version.

Freshsales has a clean and simple interface that is easy to use, regardless of your technical background.

Freshsales has excellent customer support that responds quickly and helps customers.

One unique feature of Freshsales is the built-in phone system that allows you to make and receive calls directly from the CRM.

Why choose Freshsales over Hubspot?

Freshsales offers more value with more features at 70% less cost than HubSpot.

HubSpot Starter plans are feature-light, and as you move to mid-tier plans, it gets expensive even for small teams.

Customers of all sizes get dedicated phone, chat, and email support 24/5 with Freshsales to use the CRM and grow faster.

Disadvantages:

Freshsales may lack the ability to create custom fields with specific data types (e.g., date, time, currency) for your unique business needs.

Some users find the interface and features of Freshsales to be more complex than those of other CRMs, requiring a longer learning curve.

As your business grows, so will your CRM data. You may then face performance issues, such as slow loading and laggy interactions.

But overall, if you are looking for a better HubSpot free alternative, then Freshsales can be a solid choice.

Reputation:

Freshsales is trusted by over 67,000 businesses worldwide.

Pricing:

Freshsales offers a free plan for a maximum of three users. The paid plans are:

9. AgileCRM (free option available)

Agile is a CRM and sales enablement platform for small to medium-sized businesses (SMBs). It is all in one. It has strong contact and customer relationship management. Plus, it has huge marketing automations and lead tracking features.

Has AgileCRM become a great HubSpot alternatives?

When it comes to selling points, Agile CRM has a free forever plan for up to 10 users with 1,000 contacts.

While the free plan has very few features, it does have email marketing tools and unlimited deals, tasks, and documents. So it’s good for individuals and small sales teams with few contacts but a high volume of deals.

Agile is a CRM for businesses on a budget that need a simple way to manage contacts, calendars, and send bulk emails.

Why choose AgileCRM over HubSpot?

HubSpot has sales automation and marketing automation. But Agile CRM is a HubSpot alternative. It has a few extra sales, marketing, and service features. Agile CRM is using push notifications and automated voice broadcasts. They are improving user engagement with customers. Agile CRM is the most affordable CRM compared to HubSpot.

Disadvantages:

To begin, its support is in desperate need of upgrading. It lacks not only 24-hour assistance, but also support channels like live chat.

Furthermore, cancelling plans is notoriously tough, making it a hassle for those who wish to leave.

Users widely report that it is very buggy, and in my experience, it is also very clunky.

Reputation:

AgileCRM has more than 15,000 customers worldwide.

Pricing:

AgileCRM offers free plans. Its paid plans are as follows:

10. EngageBay (free options are available)

EngageBay is a tool that can match HubSpot in terms of features. They have email marketing, landing pages, and live chat. Also, they have a helpdesk, ticketing, appointment scheduling, and contact management. And it’s pretty easy to use!

Is EngageBay making its way as a HubSpot alternative?

EngageBay has more affordable pricing. It is easier to learn and use, especially for those without CRM experience.

EngageBay has all the marketing, sales, and customer service tools in one platform.

More customization options.

Why choose EngageBay over HubSpot?

They have a free plan that includes many features and is not far off from HubSpot’s. For contact management, you can store as much or as little as you want. Add notes, store documents, see which emails were sent to leads, and which chats the leads had with agents, etc.

Disadvantages:

If you compare just their free plans, you’ll see that EngageBay limits your emails and contacts to 1,000. Not good enough for large enterprises.

Certain features are too complicated to learn, and it takes an expert to guide you.

Reputation:

Over 135,000 businesses use EngageBay to run their businesses.

Pricing:

EngageBay offers free plans. Its paid plans are as follows:

Conclusion

The best CRM solution for your organization depends on your specific needs, budget, and team dynamics. The best CRM is the one that helps your team. It should help them build better customer relationships, drive sales, and reach business goals. By researching and assessing your needs, you can make a wise choice. It will benefit your organization for years.