15 Top CRM Software Platforms in 2024

How would you like to increase your ROI by 70%? It’s not a dream. A Gartner study found that 70% of companies see a positive ROI within three years of implementing customer relationship management software. What is the best CRM tool? They have changed business. They can build better customer relationships, increase sales, and streamline sales and marketing. They can also turn ordinary leads into potential customers, and more.

But choosing the right software for customer management, has always been a ‘mind-juggling’ task. Which are the top CRM platforms? Which features to look out for? What kind of services one can expect? How many days will it take to implement the system? These are some common questions one can encounter.

Points to Consider before buying CRM tools!

Why do businesses prefer CrmOne?

How to implement CRM into your business?

We have researched and short-listed top CRM software tools and platforms to help upscale your business.

The Top CRM Software Platforms are:

1) CrmOne

CrmOne is equipped with many unique features that serve your business in the best way. A kind of relationship management software that has been developing something new every time to stay ahead of the trends. Their Automation tools are appreciated and help reduce human errors.

Automate tasks like data entry, lead management, assignment, and follow-up emails. Let chatbots and AI do the work. This will free your team to focus on their main goals.

Make the internal communications transparent. CrmOne centralizes your data, giving sales and marketing a single source of information. This improves your business relationships with customers. It’s intuitive, customizable UI helps your team learn and strategize easily, making it stand out among top CRM software platforms in 2024.

Personalized email marketing is one of the best features of CrmOne. It lets your team be more creative, and your customers feel important, thereby increasing the chance of sales. Expand your business by marketing to a wider audience. Send bulk emails to ease your marketing team’s workload, achieve results, and boost ROI.

It excels at sales forecasting, scheduling appointments, and customer care. Your business can rely on it. More than 90% of businesses that deployed, have started seeing positive results within a couple of months.

First, the cost. The good news is that CrmOne is very affordable, with far better features than other CRMs. With a basic free plan starting at just $7/month, it also has free options to meet your basic needs. CrmOne, as one of the top CRM software platforms, defines exactly what CRM software is and how useful it can be.

Best features:

• AI-Powered Insights
• Mobile Optimization
• Social CRM Integration
• Customer Portal
• Customized Dashboards
• Workflow Automation
• Template builders (Website, Email, and more)
• Third-party Integrations

 2) Salesforce

Salesforce is a renowned name in best CRM software world and one of the top crm software platforms. Salesforce is focused on innovation and customers, offers solutions. It can assist you in smoothing operations, move towards growth and build a better & lasting relationships.

Organize workflows and automate repetitive tasks to enhance accuracy. Get on closing more deals, increase sales revenue and accelerate sales cycle. What it will do, is create a benchmark after your achieve your desired results and also boost the confidence of sales person.

Salesforce is among those top CRM software platforms, that gives employees access to a wealth of data. It covers customers, sales, and marketing activities. Salesforce is highly customizable. It lets employees tailor the platform to their needs and workflows.

Best Features:

• Sales Cloud
• Service Cloud
• Marketing Cloud
• Commerce Cloud
• Platform Cloud

3) Hubspot

Hubspot is among the top choice for businesses. Hubspot has been among top CRM Software platforms for years. It’s due to its streamlined processes, customizable options, and great UI.

HubSpot’s marketing automation features alone can lead to a 33% increase in leads and a 67% increase in deals closed. Its lead nurturing capabilities play a crucial role in achieving these results by effectively guiding prospects through the sales funnel. The tools provide real-time insights into marketing performance. They cut your marketing team’s work in half. This gives them time to plan future strategies.

Hubspot’s strong, scalable marketing strategy make it a great crm management software for business.

Best Features:

• Comprehensive platform
• Powerful automation
• Robust analytics
• Scalable solution
• Strong community

4) Zoho

It has over 5 million businesses worldwide. It serves many industries. Its user-friendly interface is well appreciated and also it is affordable. Customers have given it positive reviews.

A key strength of Zoho CRM is its seamless integration with other Zoho apps and third-party tools. This enhances its functionality and value for businesses. Zoho’s customer service management features further improve its utility by streamlining support processes and enhancing customer satisfaction. A McKinsey & Company study found that third-party integrations boost revenue. They grow it by up to 20% more than not using them.

Zoho is one of the top CRM software platforms and is trusted by businesses of all sizes. Its strong features, low cost, and global reach make it a top choice. It is one of the best tool for aligning marketing and service tools and managing customer relationships, suitable for both Startups and larger enterprises.

Best Features:

• Zia AI
• Salesforce Integration
• Marketing Automation
• Zoho One
• Customization and flexibility

5. Pipedrive

Pipeline CRMs improve visibility into the sales process by providing detailed insights. Pipedrive’s sales pipeline management features help businesses track and manage sales opportunities effectively. It lets sales teams to track a lead’s progress through each stage. This makes it easier to spot bottlenecks or areas for improvement.

Companies can align marketing and sales through pipeline management. This fosters collaboration, not competition, between the two departments. This can free up resources and energy for other areas of the business.

Gartner’s research shows 75% of companies value sales and marketing alignment to meet revenue goals.

Also, pipedrive’s can be a top CRM software platforms to help businesses gauge each rep’s deal-closing speed.

Best features:

• Visual pipeline
• Smart suggestions
• Activity tracking
• Customizable workflows
• Mobile app

6. ActiveCampaign

As of 2023, ActiveCampaign serves over 180,000 businesses worldwide, making it one of the top CRM software platforms.

ActiveCampaign saves teams time by automating tasks, like sending emails and tracking interactions. Its robust email marketing features enhance its effectiveness by allowing businesses to create personalized and automated email campaigns. They can now focus on strategic initiatives.

An intuitive interface with strong features makes it amazing and well equipped for creating targeted campaigns, nurture leads and know the marketing effectiveness.

Best features:

• Predictive Scoring
• Dynamic Content
• Site Messaging
• Automation Workflows
• Email Marketing

 7. Keap

Keap CRM is perfect for small businesses or who have just started their journey. Its customer segmentation features help businesses target specific customer groups, enhancing marketing efforts and improving conversion rates. From auto-following up with leads, to saving your resources and capital, to improving lead capture by using landing pages and forms to collect data.

Over 80% of Keap’s user base consists of small businesses with fewer than 50 employees.

Suitable for E-commerce businesses, delivering great results with minimum efforts. It shows sales stages and tracks progress. Your sales team won’t have to repeat the process. Keap’s NPS is usually above the industry average. This shows high customer satisfaction and loyalty.

For a good customer relations management crm, Keap should be on your watch list, because of its extensive features.

Best Features:

• Automated workflows
• Integrated marketing
• Sales pipeline visualization
• Customer segmentation
• E-commerce integration

8. GetResponse

Creates high-converting landing pages and email campaigns. They have a 20-30% open rate, which can help you hit your sales target, hence making it among the top crm software platforms.

Provides personalized communication and valuable content through webinars and email marketing. GetResponse CRM focuses on customer satisfaction.

Enables teams to collaborate effectively on marketing and sales activities. Teams using collaborative tools can often reduce task completion time by 20-30%.

Best Features:

• Comprehensive automation
• Intuitive email builder
• Robust analytics
• Flexible integration
• AI-powered features

9. EngageBay

Empower your salesforce sales cloud marketing team. Use their tools, like Email and Social Suite. This CRM software platform is easy to set up and implement for small and medium size businesses.

The user experience is one of the best, as it is easy to navigate from one menu to another. This particular feature has been highly appreciated by the users of EngageBay CRM.

EngageBay offers excellent support as a crm management software. It helps businesses maximize their investment. Also, the software can connect seamlessly with other essential business tools. EngageBay’s live chat features further enhance customer support by providing real-time assistance and quick resolutions.

Best Features:

• All-in-one platform
• AI-powered features
• Live chat and ticketing
• Integration capabilities
• Affordable pricing:

10. Freshsales

Freshsales is an AI-powered CRM that helps you organize better. Its lead scoring features help businesses prioritize leads, ensuring that sales teams focus on the most promising opportunities. Its simple interface and intuitive features make it easy for teams to manage leads, track deals, and improve and manage customer relationships together.

Freshsales can help businesses. It boosts sales, automates tasks, and drives revenue. Also, it can connect with other key business tools. This streamlines workflows and cuts the need for multiple systems.

Best Features:

• Intuitive interface
• Sales pipeline project management. management
• Lead scoring
• Email tracking
• Mobile app

11. Nutshell 

Nutshell integrates with many third-party tools. Its task management features enhance productivity by allowing teams to organize, prioritize, and track tasks efficiently. These include marketing automation platforms, email marketing services, and payment gateways. This allows you to streamline your business processes and create a more unified customer experience.

87% of customers want a seamless experience across all channels. Effective third-party integrations can help achieve this.

It is ideal for small and medium-sized businesses. They seek a user-friendly and affordable option.

Best Features:

• Task Management Integration
• Customizable Fields and Views
• Mobile App
• Excellent Customer Support
• Powerful Reporting and Analytics 

12. Omnisend

Now you can optimize your campaigns and improve your results by conducting A/B tests. Omnisend provides detailed analytics and reporting on your marketing campaigns. Omnisend claims that it has an average ROI of $73 for every dollar spent.

Offers detailed analytics on campaign performance, including open rates, click-through rates, and conversions. Tracks customer behavior and identifies opportunities for retention and upselling.

Best Features:

• Omnichannel Marketing
• Advanced Automation
• Customer Segmentation
• AI-Powered Recommendations
• Integration with Popular Ecommerce Platforms

13. Wishpond

It helps create attractive, optimized landing pages. They capture leads and boost conversions. It helps to analyze data to identify trends and optimize your strategies. There by saving time and resources for going through the processes manually.

Wishpond aims to boost customer interaction to achieve team goals. Stay ahead of trends. Promote campaigns and engage your audience on social media.

Best Features:

• Website Builder
• E-commerce Integration
• Social Media Integration
• A/B Testing
• Marketing Automation

14. Capsule CRM

Capsule CRM is best for small businesses. It’s user interface is highly recommended. A single view shows every client interaction. It helps your team know client status and plan work. It improves customer experiences.

A Bain & Company study found that a 5% rise in customer satisfaction can boost profits by 25%. Control your sales pipeline, forecast better, and track deals in one dashboard.

Capsule is in the list of  top crm software platforms, because of its uniqueness and capability to provide a complete solution to every problem.

Best Features:

• Simple User Interface
• Task Management
• Sales Pipeline
• Customizable Fields
• Contact Management

15. Mailchimp

Mailchimp lets you create targeted email campaigns using customer data. This includes interests, purchase history, and demographics. Campaign automation features streamline the process, allowing for timely and personalized marketing efforts, leading to a 30% average increase in sales for businesses that use automated email marketing.

Mailchimp integrates with popular e-commerce platforms. You can promote products, abandoned carts, and sales in your emails.

Best Features:

• Email Marketing
• Campaign Automation
• Landing Page Builder
• A/B Testing
• Social Media Integration

Points to Consider before buying CRM tools!

Factor	Description
Business Needs	Specific functionalities required? (e.g., contact management, sales pipeline, marketing automation)
Budget	Budget budget for the CRM tool and associated costs. (implementation, training, ongoing fees).
Scalability	Can the CRM accommodate your business growth and future needs?
Ease of Use	Consider the user interface, learning curve, and overall user experience.
Integration Capabilities	Can the CRM integrate seamlessly with your existing systems (e.g., email, accounting software)?
Customization Options	Can you tailor the CRM to fit your unique business processes and workflows?
Mobile Accessibility	Does the CRM offer a mobile app for on-the-go access?
Data Security	Ensure the CRM has robust data security measures to protect sensitive information.?
Vendor Reputation	Research the vendor’s track record, customer support, and reliability.
Implementation and Support	Consider the vendor’s implementation process, training options, and ongoing support services.
Customer Reviews	Read reviews from other businesses to get insights into the CRM’s strengths and weaknesses.

Why do businesses prefer CrmOne?

Majority of the businesses want CRM to be easy to use and understand and operate according to their needs. CrmOne is designed and works in a way that enhances the overall performance of the individual and the team. Simple platforms with high-class features that enable businesses to grow in every segment.

Providing smoothness and aligning every process, so that customer stays satisfied with the services is what CRM does best. Its scalability has been one of the best feature and it allows customization so that anyone can implement this system. 

Mobile App

The sales team loves CrmOne’s mobile app as it has bridged the communication gap. Teams can stay connected and informed even when they are out of their desks. Instant notifications for new leads, appointments, and more.

Customer Portal

Take your customer support to the next level with CrmOne’s customer portal. Simplify your operations with a single ticketing system that promotes team collaboration and faster response. Get valuable insights into customer behavior and preferences to deliver personalized support.

The customizable portal allows you to create branded experiences, streamline workflows, and offer self-service options through a knowledge base. 

AI

CrmOne’s AI chatbot provides instant answers to customer queries, freeing up agents for complex issues. Predictive analytics helps to anticipate customer needs, while sentiment analysis measures customer satisfaction. These AI features make everything more efficient and the customer experience better.

Lead scoring scores customers, conversion rates go up. Predictive analytics predicts sales and resource planning gets easier. Customer segmentation targets marketing and engagement increases. AI helps businesses to make informed decisions and optimize.

Pricing

You won’t believe but CrmOne’s pricing starts from very low and it’s even free with some features. The basic plan starts from $9.99/month and the enterprise plan is at $19.99/month. It’s much more affordable and cost-effective as it provides high-end features.

G2 review: CrmOne

How to implement CRM in your business 

1. Define Your Goals and Objectives:

• Outline what you want to achieve with a CRM system.
•  Identify key performance indicators (KPIs) to measure success.

2. Assess Your Current Processes:

• Analyze your existing sales, marketing, and customer service processes.
• Identify pain points and areas for improvement.

3. Research and Select a CRM System:

• Consider your budget, business needs, and scalability.
• Evaluate different CRM options and their features.

4. Data Migration and Cleaning:

• Transfer existing customer data into the CRM system.
• Ensure data accuracy and consistency.

5. Customization and Configuration:

• Tailor the CRM solution to fit your specific business processes.
• Configure fields, workflows, and automations.

6. User Training and Adoption:

• Provide comprehensive training to your team.
• Encourage user adoption through incentives and support.

7. Go Live and Monitor Performance:

• Launch the CRM system and start using it.
• Track performance based on KPIs.

8.  Improvement and Optimization:

• Take feedback from users and make necessary adjustments.
• Regularly review and refine your CRM strategy.

Conclusion:

It’s essential for businesses of all sizes to choose the appropriate CRM platform. By taking into account factors such as expenses, functionality, adaptability, and integration capabilities, you can discover a solution that meets your distinct requirements and fosters your company’s expansion. Regardless of whether you’re a small Startup or a large corporation, the CRM platforms mentioned in this piece provide a wide variety of choices to assist you in simplifying your sales, marketing, and customer service procedures.